August 29, 2008   Sign In |  About ebizQ |  Contact Us |  Join ebizQ Gold Club
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Marketing Insights - Making Trade Promotion Pay Off
By SAP
About this feature:

When done right, trade promotions can help encourage consumers to try (or switch) brands. They also help build brand awareness with consumers and extra value for retailers. Read this newsletter and delve into effective trade promotions and their payoff.
 
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