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Achieving A Single Customer View
By SUN Microsystems
About this feature:
This paper takes a closer look at the impacts of dispersed customer information, as well as the potential benefits of implementing a single-customer view. It presents the approach to achieve a single customer view: building composite applications on a service-oriented architecture (SOA) - an approach that overcomes the complexity and limitations of previous tactics. The paper also provides cross-industry examples of companies that have achieved the benefits of implementing a single customer view.
 
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