The Insider's Guide to Next-Generation BPM
By EMC ,
About this feature:
According to The Gilbane Group, social media encompasses a range of applications and services available to support communications, collaboration, and information sharing within an individual enterprise and beyond. Read this report and learn how companies across the United States are actually using social media and how they rate the effectiveness of various tools and technologies for communications, collaboration, and information sharing.
The Gilbane Group surveyed senior marketing executives and their direct reports across seventeen (17) different industries, targeting marketers, since all companies have marketing departments or people leading their marketing functions. The survey explores the use of fifteen different types of applications and services that constitute social media, for example, e-mail, podcasts, Web conferencing, social networking, online video, instant messaging, newsgroups/forums, and more. The focus was on medium to very large companies—$25 million or above in revenue and more than 250 employees in size—as these firms are most likely to be seeking solutions to their communications, collaboration, and information-sharing problems.
From this survey, Gilbane Group concludes that building successful communities requires expert moderators. SAP has been successful in changing its strategy and its image—by using community to reinforce a brand initiative and is now considered a leader in responsiveness and customer focus. Successful online communities often start with a single task but evolve to serve as models for tackling a broader range of business opportunities and challenges. Read this report today and learn how social media can work in your enterprise.
You must log in before accessing this content.
|
|
 |
|
| Your Gold Club membership is subject to the terms of the ebizQ privacy policy. |
ebizQ is very interested in what you have to say. To contribute an article, an opinion, or to become a blogger, please contact Editorial Team.
June 3, 2009
One of the most compelling trends in the enterprise business technology space over the past year has been the emergence of cloud computing. In ebizQ’s upcoming Qcamp virtual un-conference, leading industry experts and practitioners will explore the role of service-oriented architecture (SOA) and business process management (BPM) in supporting cloud-computing initiatives. Additionally, the new skills that developers and IT managers need for successful cloud development will be discussed.Register
As companies roll out their SOA offerings, they quickly realize that to achieve the benefits promised by SOA, they must manage and govern the...
Download Now
In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.
Listen Now
Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.
Listen Now
Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.
Listen Now
In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.
Listen Now
Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.
Listen NowSmart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More
A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More
|
|
