The Insider's Guide to Business and IT Agility
The Insider's Guide to Business and IT Agility
By EMC ,
About this feature:
According to The Gilbane Group, social media encompasses a range of applications and services available to support communications, collaboration, and information sharing within an individual enterprise and beyond. Read this report and learn how companies across the United States are actually using social media and how they rate the effectiveness of various tools and technologies for communications, collaboration, and information sharing.
The Gilbane Group surveyed senior marketing executives and their direct reports across seventeen (17) different industries, targeting marketers, since all companies have marketing departments or people leading their marketing functions. The survey explores the use of fifteen different types of applications and services that constitute social media, for example, e-mail, podcasts, Web conferencing, social networking, online video, instant messaging, newsgroups/forums, and more. The focus was on medium to very large companies—$25 million or above in revenue and more than 250 employees in size—as these firms are most likely to be seeking solutions to their communications, collaboration, and information-sharing problems.
From this survey, Gilbane Group concludes that building successful communities requires expert moderators. SAP has been successful in changing its strategy and its image—by using community to reinforce a brand initiative and is now considered a leader in responsiveness and customer focus. Successful online communities often start with a single task but evolve to serve as models for tackling a broader range of business opportunities and challenges. Read this report today and learn how social media can work in your enterprise.
You must log in before accessing this content.
|
|
 |
|
| Your Gold Club membership is subject to the terms of the ebizQ privacy policy. |
ebizQ is very interested in what you have to say. To contribute an article, an opinion, or to become a blogger, please contact Peter Schooff.
July 29, 2008
cMash-Ups, Collaboration Platforms, Social Networking Platforms in the Enterprise, Enterprise Content Management, Software-as-a-Service (Saas), Business Benefits, Best Practices Register
According to The Gilbane Group, social media encompasses a range of applications and services available to support communications, collaboration,...
Download Now
Almost a year after their first chat, XAware founder and CTO Bill Miller gives Dennis Byron an update on what's going on this year at XAware and how that "open source thing" is working out.
Listen Now
Listen to Peter Schooff's podcast with Jason English, VP of Corporate Marketing for iTKO, where they offer a quick preview of ebizQ's upcoming SOA in Action Virtual Conference on Nov. 19.
Listen NowDavid Bressler provides Progress Software's customers and field teams with the expertise and experience to deliver SOA. In this podcast, Bressler gives an excellent introduction to ebizQ's Nov. 19 SOA in Action Virtual Conference, where he'll be a featured speaker.
Listen NowHear Larry Alston's unique perspective on the open source development model and how IONA is adopting a "functionality rules" open-source-as-a-tactic theme now that Iona is part of Progress.
Listen Now
In this podcast, Rothman flies solo and rants about Web 2.0 attack vectors, providing a primer on the types of attacks you're likely to see from social networks. Rothman also gives himself the "free association" treatment, discussing topics like Facebook and the impact of Web 2.0 on PCI.rnrnListen to or download the 11:39 minute podcast below:
Listen Now
Customer relationship management (CRM) issues can often be traced to ineffective business processes that involve human communication. Companies can overcome the limitations inherent in those marketing, sales, and service processes by pursuing communication-enabled business processes... Read More
A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More
Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More
|
|
