Aaron Zornes is the founder and chief research officer for the MDM Institute (formerly the CDI-MDM Institute). Mr. Zornes is also conference chairman for the MDM SUMMIT conference series which is the most widely attended professional conference focused exclusively on MDM,CDI, and data governance (New York City, San Francisco, London, Frankfurt, Sydney, and Madrid). Mr. Zornes is a noted speaker and author on Global 5000 enterprise IT issues and is the most quoted industry analyst on the topics of master data management (MDM), customer data integration (CDI), and data governance. In that capacity, he has advised solution providers such as Accenture, Alliance, Acxiom, BearingPoint, Cognizant, Data Foundations, Dun & Bradstreet, DWL, EDS, Experian, i2 Technologies, IBM, Identity Systems, Initiate Systems, Metavante, Microsoft, Omikron, Oracle, PeopleSoft, Pitney Bowes/Group 1, Purisma, SAP, SAS/DataFlux, Siebel, Siperian, Tata, and Teradata on MDM requirements and product planning. Mr. Zornes has also worked with companies such as 3M, Allergan, American Express, Barclays, Bell Canada, Caterpillar, Cisco Systems, COUNTRY Financials, Educatioal Testing Systems, Fidelity, GE Healthcare, Honeywell, Information Handling Services, Intuit, Lloyds TSB, MCI, McKesson, Medtronic, Microsoft, Motorola, National Australia Bank, Nationwide Insurance, Nextel, Norwegian Cruise Lines, Novartis, Qwest, Roche Labs, Rogers Communications, Scholastic, Suncorp-Metway, SunTrust, T. Rowe Price, Telekom South Africa, Washington Mutual, Wells Fargo, Westpac, Weyerhaeuser, and Woolworths Australia to develop MDM investment plans and architectures. Mr. Zornes is also the editor and lead contributor to DM Review’s CDI and MDM Newsletters as well as the monthly columnist for both CDI and MDM. Prior to founding the MDM Institute, he was founder and executive VP of META Group’s largest research advisory practice for 15 years. He has also held line and strategic management roles in leading vendor and user organizations, including executive and managerial positions at Ingres Corp., Wang, Software AG of North America, and Cincom Systems. Mr. Zornes received his M.S. in Management Information Systems from University of Arizona.