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Data Services - Maximizing Business Value through Right-Time Information

Date & Time: ON DEMAND NOW

Featured Speakers:

Ash Parikh, Principal Product Marketing Manager, Informatica (bio)
David J. Ramos, Director of Business Intelligence and Analytics, LinkShare (bio)


Joe McKendrick, ebizQ Contributor

Sponsored By:

Informatica LinkShare

With continuous change increasingly driving businesses to become more agile, time is money and having access to critical business information at the right time is key to maintaining competitive advantage. For example, in the financial industry, enabling improved customer satisfaction through scalable self-service online banking portals is critical for competitive differentiation. However, at the heart of this requirement is the need for a consistent and accurate view of customer and account information across all financial products, in real-time. To support such dynamic environments, enterprises are increasingly pressurizing IT to deliver holistic and accurate business critical information at the speed of the business, be it batch, near real-time or real-time. Technologies such as EAI and EII frequently used as the underpinnings of an SOA, have fallen short of providing such flexibility in data latency and volumes.

In this session we will discuss data services, a compelling approach to ‘the data problem’. It flexibly incorporates real-time, change and batch-oriented access, cleansing, transformation, and delivery methods (including web services) to enable the integration and delivery of business critical information, across the enterprise and beyond corporate firewalls. Data services can drive compelling business benefits, such as competitive advantage, improved customer service, lowered risk and cost-effective project implementations, leading to true business agility. Data services lower the complexity of enterprise integration infrastructures by enabling a standards-based reusable “data abstraction layer” that separates the logical view of the data from the physical details of how and where it is stored and organized across heterogeneous systems. Our speakers include some of the best thought-leaders on right-time data integration, SOA and data services.

What You’ll Learn:
  • To help identify data related issues and their impact on realizing business agility in the enterprise
  • To understand the need and benefits of consistent, accurate and timely information
  • How Informatica's scalable and flexible right-time data integration technology using data services delivers success in the real world

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Featured Speaker Bios:

Ash Parikh is responsible for driving Informatica's product strategy around Service-Oriented Architecture (SOA). Prior to joining Informatica, Ash has built over 17 years of industry experience in driving product innovation and strategy at technology leaders such as Raining Data, Iopsis Software, BEA Systems, Sun Microsystems and PeopleSoft. Ash is a well-published industry expert in the field of SOA and distributed computing and is a regular presenter at leading industry technology events like OASIS Symposium, AJAXWorld, and JavaOne. He has authored several technical articles in leading journals including DMReview, Align Journal, XML Journal, JavaWorld, JavaPro, Web Services Journal, and ADT Mag, and also has a standing column on Web services in JavaWorld. He is also the co-chair of the SDForum Web services SIG.

David J. Ramos is an executive level technologist who specializes in data warehouse architecture and design. As Director of Business Intelligence and Analytics at LinkShare Corp, David serves as the chief architect of a high volume multi-terabyte enterprise data warehouse and manages a team of developers and architects that support enterprise wide reporting and data integration. David has architected an EDW implementation that contains an ETL mixture of real time, near real time, and batch data loads that process over 300 million data transactions daily as well as a product line of analytical applications that support over 1 million multi-lingual users globally. David holds a Masters of Science degree in Information Systems and Engineering Management, a Bachelors of Science in Finance, and is a senior business intelligence and analytics architect with over 11 years of experience. In addition to LinkShare, David has worked for many leading technology firms including PricewaterhouseCoopers Consulting, KPMG Consulting, and Siebel Systems.

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