PepsiAmericas: Realizing Real-Time Communication
a refreshing approach to ESB and data integration
Date & Time: May 28, 2008 at 10 AM PT / 1:00 PM ET
Dain Hansen, Director of Product Marketing, BEA Systems (bio)
Mike Spears, Manager of Architecture and Middleware, PepsiAmericas (bio)
David A. Kelly
How is PepsiAmericas able to guzzle market share and go head-to-head in one of the most competitive consumer markets? The answer: think strategically, implement tactically. The company has taken this strategy to heart by arming its sales and distribution teams with real-time information about what customers want. Thatís the edge that keeps sales from going flat.
To better understand the complexity and scale of an enormous customer base, the company needed to consolidate data from a complex set of data sources and multiple CRM applications. That data then had to be converted into useful information that could be re-used by multiple distribution sites, channel, and sales and marketing teams. And since old data quickly loses it fizzle, the data needs to be the right quality and delivered on-the-spot in real-time.
As PepsiAmericas can attest, customersí tastes can change on a moments notice. Can you keep up to meet those demands? In this webinar, your see how using ESB and Data Integration together can pay off to deliver that agility you need.
In this Webinar, youíll also hear:
- How the combination of Data Integration and Enterprise Service Bus enabled real-time data integration across multiple sites in a complex organization
- Best Practices for ensuring reliable, real-time connections that scale as your business grows
- Important lessons in harnessing business benefits from SOA techniques in Enterprise Service Bus and Data Integration
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Featured Speaker Bios:
Dain Hansen is Director of Product Marketing at BEA systems where he leads Business Integration Product Marketing. He has over 13 yearís industry experience in enterprise software technologies including: SOA, ESB, Management, Security, SOA Governance, and BPM. Previously to this role, Dain was responsible for the Product Management of AquaLogic Service Bus, where he helped champion ESB from its beta inception. Prior to BEA, Dain was a Business Analyst Consultant for HPís Content Management team, an E-business consultant for Bechtel, and an Evangelist for a BEA acquisition: ECtone Technologies.
Mike Spears is currently the Manager of Architecture and Middleware for PepsiAmericas, a Fortune 1000 company and the second largest Pepsi-Cola anchor bottler, with operations in 15 countries around the globe. Since joining the Enterprise Architecture team at PepsiAmericas, Mr. Spears has led the initiative to standardize integration at PepsiAmericas, which has lead to a services-based approach. Through the creation of patterns, guiding principles and methodology focused on integration and the selection of service-based integration tools, the initiative has set the foundation for SOA at PepsiAmericas. Mike has over 18 years of industry experience developing solutions for organizations in the Retail, Consumer Packaged Goods, Pharmaceutical, and Supply Chain Analytics & Integration industries. He has over 10 years of hands-on experience architecting, designing and implementing strategic business solutions.