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Synapse and the Path to Information Nirvana
The challenges, the solution and the vision

Date & Time: May 6, 2008 at 1:00 pm ET

Featured Speakers:

Anand Ramakrishnan, Director, BEA Systems (bio)
Paul Citarella, Director, Enterprise Architecture, Synapse Group (bio)


David A. Kelly

Sponsored By:

BEA Systems

The level and intensity of competition in today’s business environment makes “Survivor” look like a kindergarten sandbox.

In the real business world the spoils go to companies that are serious about adaptability. Companies that grab opportunity by making quick, smart decisions. Companies that understand that quick, smart decisions need accurate, timely information.

Others face the challenge of information that is too little, too late. But there is a sure path to enlightenment.

The Synapse Group, a leading provider of customer management and acquisition services to magazine publishers, overcame that challenge with an Information-as-a-Service (IaaS) strategy that helped to deliver real business value from its SOA, reducing the costs and complexities of customer support and service and improving customer care.

In this webinar, don’t miss out on your chance to learn:
  • The best data services technologies for building an IaaS platform, including Synapse’s “best of suite” approach for core SOA infrastructure components
  • How an IaaS strategy fits in with your SOA efforts to support continuously evolving business logic and reduce time-to-market for new capabilities
  • How to expose key enterprise data as shared services to provide a consistent view of the data across channels

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Featured Speaker Bios:

Anand Ramakrishnan is currently a director of Product Marketing for the AquaLogic Products at BEA Systems. Prior to BEA, Anand was Director of Platform Products at Oracle, where he was responsible for product strategy, product management and business development of Oracle’s Fusion Middleware platform. Anand has more than 13 years of experience in the software industry, holding key positions in engineering, product management, marketing and business development at Oracle. He was part of the core team that created Oracle’s Fusion Middleware product. He played a key role in launching Oracle9i Internet Server, generating the first $25 Million in Sales and building the first 15 reference customers. He was also responsible for Oracle’s Java/J2EE strategy and delivered the Oracle8i Java Server. Prior to Oracle, Anand was with Siemens leading Engineering teams in the Advanced Telecommunications Division.

Paul Citarella is an Enterprise Architect with over ten years of software engineering experience in a variety of different roles ranging from Java code slinger to Senior Architect. He is currently Director of Enterprise Architecture at Synapse Group, Inc., the largest provider of customer acquisition services to the magazine publishing industry in the United States. During his career, Paul has architected mission critical business applications for companies ranging from startups like Microcast, where he worked on a targeted ad insertion platform for streaming media, to large enterprises such as GE, where he helped develop the Six Sigma Quality Coach web based training system. In his current role at Synapse, Paul manages Synapse’s enterprise architecture program and is responsible for creating and executing Synapse’s strategic technology vision, which is focused heavily on enterprise SOA.

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