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Best Practices for Business Service Management (BSM)
Hosted by HP and Featuring Peter O'Neill of Forrester Research

Date & Time: April 17, 2008 at 10 am UK / 11 am CET / 5 am EST

Featured Speakers:

Mike Shaw, Product Marketing Manager, BSM Products, HP (bio)
Peter O'Neill, Principal Analyst, Forrester Research (bio)


Beth Gold-Bernstein

Sponsored By:


The number of enterprises implementing BSM will triple by the end of 2008, according to Forrester Research. What is the reason behind this explosive growth? What makes companies successful in the quest to align IT and business objectives?

Join Forrester Research and HP to learn best practices and KPIs that will help you implement BSM projects such as transaction performance management, CMDB and application dependence mapping. We will cover:

  • Why is BSM so important?
  • Forrester Research best practices and key performance indicators
  • ITIL v3 implications

You'll also hear Mike Shaw of HP on the HP maturity model and customer successes.

All attendees to this webinar will receive a free whitepaper on Business Service Management.

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Featured Speaker Bios:

Mike Shaw joined HP in 1980. He has spent half his career in R&D and half in marketing and has held positions as an R&D section manager and division marketing manager.

Mike worked on email, process management, web services, and integration products before moving to OpenView.

Mike is currently product marketing manager for HPs BSM products. These include Business Availability Center, Operations Center and Network Management Center.

Mike has a degree in Physics from Manchester University, England; and a Masters in Control Engineering from Cambridge University, England.

Peter O'Neill:
Research Coverage - Partnership Best Practices, ITIL, High-Tech, Partner & Affiliate Marketing, Partnership Strategy, Channel Design Strategies, IT Strategy, IT Asset Management, IT Process Automation, Partner Relationship Management, Business Service Management

Research Focus - Peter primarily contributes to Forrester's offering for the Strategy professional. He has a deep knowledge of IT management software technologies and all of the vendors in this area. He has a broad knowledge of the general European IT market and profound industry-specific knowledge of the relevant issues, and is, therefore, an experienced speaker about many different areas of the IT industry. Peter is based in Forrester's Frankfurt office, but advises vendors and users around the world.

Peter's research covers topics like IT and business service management, with a focus on how to benefit from IT infrastructure management technology and processes. He is a strategic advisory board member of the IT Infrastructure Management Association and has written Forrester Wave™ reports on both IT asset management and business service management. He also researches and advises on go-to-market strategies for product vendors with a particular interest in partnership strategies.

Previous Work Experience - Peter came to Forrester from META Group, where he advised META clients around EMEA on various IT operations and data center topics. A 26-year veteran of the IT industry, he has extensive experience in IT hardware, software, and services. Prior to joining META, Peter was the marketing director in the eServices solutions business unit at Hewlett-Packard in the US and responsible for marketing HP's new business ventures with Internet companies. Before being posted to the US in 1998, he worked for HP in Germany for 17 years, holding a number of national and international sales and marketing positions. In 1988, Peter wrote the original business plan for HP's newly-formed Open View Division in Boeblingen, Germany and led the company's launch into the systems management business.

He has been a favored speaker at many seminars and trade shows and represented HP on German TV. Prior to joining HP in 1981, he worked in the finance department of Ford Motor Company in London.

Education - Peter holds a B.S. degree in physics and geophysics from the University of Liverpool and is an associate member of the Institute of Cost and Management Accountants in the UK. He has lived in Germany since 1981 and speaks fluent German and English.

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