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Using SOA for Maximum Reuse and Increased Business Agility

Date: April 09, 2008

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Leif Davidsen, WebSphere SOA Marketing, IBM (bio)
Jim Douglas, SOA Technical Solution Architect, IBM (bio)


Beth Gold-Bernstein

Sponsored By:


As your business develops, so does the complexity of its IT assets. The more complex the application, the greater the need for maintenance, and the more complex it then becomes. This cycle has led to IT assets becoming a drag on the business rather than enhancing the business. SOA provides an opportunity to break this cycle of complexity by simplifying assets, promoting reuse and reducing the burden of maintenance.

Successful reuse of IT assets is at the very core of an effective SOA. With continual constraint on resources and a need for agile response to changes in market opportunities, as well as a drive for high quality code in production, reuse of proven existing and new assets becomes essential in meeting these needs.

In this webinar, speakers Jim Douglas and Leif Davidsen from IBM will review WHY customers should invest in maximizing their reuse, HOW they can benefit from this across their business and throughout the investment lifecycle of their IT assets and, WHAT solutions to consider.

Attend this webinar to learn:

  • How you should get started and how best to plan for success from the start
  • How to design new service based applications that are ready for reuse
  • How to repurpose and reuse your existing critical assets without rewriting them
  • How to ensure your assets are not just ready for reuse, but are reused everyday, and what the implications are of that for your business

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Featured Speaker Bios:

Leif Davidsen is the Worldwide Content Lead for SOA Reuse and Connectivity Marketing in IBM. Leif has worked at IBM's Hursley Lab since 1989, having joined with a degree in Computer Science from the University of London. Leif has held a variety of technical and management roles in his IBM career, but for the last 8 years has been focusing on Product Management and Product Marketing for WebSphere. His most recent roles include Worldwide Marketing Manager for WebSphere Application Integration including WebSphere MQ and WebSphere Message Broker, and Worldwide Marketing Manager for B2B software.

Jim Douglas is a worldwide Offering Leader for IBM's SOA-enabled Application Modernization & Management capabilities. He has many years experience of helping our clients to identify, evaluate, then realize transformation opportunities and benefits. Jim has been a key player in developing and refining IBM's application portfolio management approach. Jim also leads the worldwide consulting community of practice focused on cost reduction and value creation in the applications portfolio. He is a founding member of IBM's Systems Rationalisation business in the United Kingdom.

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