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BPM for the Other 80% of Work: Integrating Dynamic and Structured Processes to Drive Visibility and Productivity Across the Entire Organization

Date: October 24, 2007

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Scott Byrnes, Vice President of Marketing, HandySoft (bio)
Colin Teubner, Analyst, Forrester Research (bio)


Beth Gold-Bernstein

Sponsored By:


According to many BPM industry experts, only 20% of all business processes can be modeled in a structured way. The other 80% of all 'work' is performed within the dynamic, unstructured world of emails, phone calls, instant messages and face-to-face meetings.

How can organizations leverage the value of structured BPM - visibility, control, accountability, etc. - in the dynamic, unstructured world where most work gets done?

Forrester Analyst Colin Teubner will discuss the challenges organizations currently face as they operate in today's dynamic world of noise, propagated by email overload, overabundant content, limited exposure to subject matter experts, no dynamic process guidance, etc. Colin will also discuss a recent movement among some visionary BPM vendors to merge ad-hoc, dynamic processes with structured processes. The result is visibility, control and productivity across ALL work that happens in an organization, not just the 20% of structured work.

Then, HandySoft Vice President of Marketing, Scott Byrnes, will provide a brief example of how a BPM application can merge dynamic and structured processes in the context of a real-world business scenario.

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Featured Speaker Bios:

Scott Byrnes is Vice President of Marketing at HandySoft Global Corporation. He is responsible for product and corporate marketing as well as product strategy.

Prior to joining HandySoft Global, Scott held a variety of sales and marketing positions with leading technology companies, including Plateau Systems, Vastera and Manugistics. Scott began his career at Andersen Consulting (now Accenture) as senior business process re-engineering consultant, before moving into the packaged software application space.

Scott holds a B.S. in finance / marketing from the University of Richmond.

Colin Teubner primarily contributes to Forrester's offerings for the Business Process and Applications professional. He is a leading expert on human-centric business process management and support tools. He researches business process modeling tools, business rules engines, electronic forms, and business intelligence, particularly as these technologies relate to business process management. Prior to the analyst role, Colin was a researcher at Forrester. He conducted research on a broad spectrum of topics related to information management, data management, business intelligence, and collaboration. In particular, he has had involvement with the Forrester Waveª methodology and has extensive experience with Wave reports. Colin has been quoted by leading technology and general news publications, including The Associated Press and Reuters. Colin is a graduate of Tufts University with a B.A. in economics and computer science.

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