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Gaining Control of Your SOA
Case Studies and Strategies for Maximizing the Effectiveness of Service-based Systems

Date: June 19, 2007

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Ed Horst, Vice President Product Strategy, AmberPoint (bio)
Marty Wasznicky, BizTalk Program Manager, Microsoft (bio)
Jorge Mercado, Lead Architect - Software Architecture Group, MedicAlert Foundation (bio)


Joe McKendrick, ebizQ Contributor

Sponsored By:


Whether you're just getting started with services-based applications or you've already deployed a SOA system, you'll find that controlling these distributed, evolving applications is paramount. Without the right infrastructure in place, your ability to ensure the performance and reliability of your SOA applications diminishes as your services network grows. Join us for a case study from a healthcare pioneer who's benefited significantly from the move to SOA, as well as the key vendors providing the software underpinnings for success. An informative presentation about strategies for establishing and maintaining control of SOA will be followed by a Q&A session.

What You'll Learn from Attending this Webcast:
  • Why visibility isn't enough, you've got to gain control of your loosely coupled systems
  • How a successful healthcare organization has leveraged SOA to create an agile but reliable services network
  • The capabilities necessary to control evolving, heterogeneous SOA applications

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Featured Speaker Bios:

Ed Horst has more than twenty years of experience in planning, marketing and developing distributed systems, management frameworks and development tools. He was the vice president of Marketing at OnKilter, a strategy execution software vendor, and Provato, an electronic contract management solution provider that was acquired by I-Many. Previously, he was a founding member of the marketing team at Forte and held various engineering and product management positions at Ingres.

In addition to his work at leading software companies, Mr. Horst served for several years an IT Director for Atlas Die, a Midwestern manufacturing firm, where he was an early implementer of several early-stage technologies, including CAD applications, relational databases and wide area networking systems.

Marty Wasznicky is a Regional Program Manager for the Connected Systems Division at Microsoft, where he focuses on Service Oriented Architecture, Enterprise Service Bus, Enterprise Application Integration, and Business Process Management. He is responsible for helping customers and Microsoft partners in the US adopt and implement solutions in this space. Mr. Wasznicky has over 15 years of systems integration and custom business solution development experience in the IT industry. He joined Microsoft in 2001 and, prior to that, he worked for both Global 100 Companies and Microsoft Partners. Mr. Wasznicky has written nearly a dozen whitepapers and articles on various technologies, published by MSDN, Visual Studio Magazine and the Advisor Publications. Most recently he was a contributing author for the Pro BizTalk 2006 book and leads the development of the Microsoft ESB Guidance.

Jorge Mercado has more than 12 years of experience in systems architecture and design, with an impressive record of success in delivery of Service Oriented Architecture. He presently serves and the SOA Architect and Lead Software Engineer at MedicAlert Foundation, where he plays a leading role in the healthcare pioneer's ongoing adoption of service oriented systems. Prior to MedicAlert, Jorge was the Solutions Architect at Zantaz, a global provider of enterprise-class software and on-demand solutions for Information Retention and Discovery Management. Jorge ran a successful consulting practice that delivered Microsoft and IBM solutions. Prior to that, in his work as a Microsoft consultant, he was responsible for the architecture and implementation of client/server solutions at several large enterprise accounts. Jorge has also served as Solutions Architect for InfoImage, Groupware Specialist for Vanstar and Lotus Note/Domino Developer for IBM Global Services.

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