All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Confused about which comes first, BPM or SOA? Should you focus on business improvement or on integrating to your legacy environment?

If you answered yes to these questions, you can't miss this webinar!

You will learn from a successful BPM roll-out at BB&T, how to focus on business goals - in this case delivering mission critical multi-channel account opening - while working in parallel with your SOA team. Because a mature BPMS is designed to interoperate seamless within a services oriented environment, you can actually engage the business, focus on your goals, while aspects of the underlying infrastructure are evolved. Most importantly, by focusing on the business goals, you develop the integration points most critically needed rather than wait until you "boil the ocean" before you begin key process improvement initiatives.

You will also learn from a leading BPM analyst at Forrester:

• Why SOA alone will not drive business change
• What business users need to see before they engage
• How BPM engages people to drive "quick wins"
• What it means to be "designed for people" and to "build for change"