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Which Comes First? BPM or SOA?

Date: May 10, 2007

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Steven Liles, Manager, Integration Services, Branch Banking and Trust (bio)
Colin Teubner, Analyst, Forrester Research (bio)


Beth Gold-Bernstein

Sponsored By:


Confused about which comes first, BPM or SOA? Should you focus on business improvement or on integrating to your legacy environment?

If you answered yes to these questions, you can't miss this webinar!

You will learn from a successful BPM roll-out at BB&T, how to focus on business goals - in this case delivering mission critical multi-channel account opening - while working in parallel with your SOA team. Because a mature BPMS is designed to interoperate seamless within a services oriented environment, you can actually engage the business, focus on your goals, while aspects of the underlying infrastructure are evolved. Most importantly, by focusing on the business goals, you develop the integration points most critically needed rather than wait until you "boil the ocean" before you begin key process improvement initiatives.

You will also learn from a leading BPM analyst at Forrester:

  • Why SOA alone will not drive business change
  • What business users need to see before they engage
  • How BPM engages people to drive "quick wins"
  • What it means to be "designed for people" and to "build for change"

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Featured Speaker Bios:

Steven Liles is the Manager of Integration Services at BB&T. He manages the SOA, EAI and BPM projects at the bank. Over the past 10 years at BB&T, he has been a visual basic programmer, team leader, web developer, and architect. Prior to BB&T he was an electrical engineer at Raytheon and a graduate student in economics at the University of Georgia. Steven holds a BS in electrical engineering from University of Massachusetts.

Colin Teubner primarily contributes to Forrester's offerings for the Business Process and Applications professional. He is a leading expert on human-centric business process management and support tools. He researches business process modeling tools, business rules engines, electronic forms, and business intelligence, particularly as these technologies relate to business process management. Prior to the analyst role, Colin was a researcher at Forrester. He conducted research on a broad spectrum of topics related to information management, data management, business intelligence, and collaboration. In particular, he has had involvement with the Forrester Waveª methodology and has extensive experience with Wave reports. Colin has been quoted by leading technology and general news publications, including The Associated Press and Reuters. Colin is a graduate of Tufts University with a B.A. in economics and computer science.

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