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The Importance of Business Event Management and
The Hidden Cost of Successful SOA and Integration Projects

Date: April 24, 2007

Time: 02:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

David Penney, SOA Strategist, Vitria (bio)
Ken Vollmer, Principal Analyst, Forrester Research (bio)


Beth Gold-Bernstein

Sponsored By:


Forrester analyst Ken Vollmer and David Penney, SOA Strategist for Vitria Technology, discuss why every Service Oriented Architecture and large scale integration project must pay close attention to exception management. The hidden cost of loosely coupled enterprise-wide services architecture is identified, quantified and the solution that has automated the resolution of up to 85% of exceptions is described in detail. Together they will show how a comprehensive governance program benefits greatly from an effective exception management capability. In fact, any large, technically successful, SOA and integration project may bring a company to the brink of disaster as the number of separate software components results in a dramatic increase in the number of exceptions.

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Featured Speaker Bios:

David Penney is Director of SOA Strategy at Vitria, with a 25 year career spanning highly technical, management and commercial roles. Much of that time has been spent in practical applications of SOA, integration, distributed systems and data management to Financial Services, Defence and other industries.

Prior companies include the virtual data services product pioneer, MetaMatrix, where David was a key executive for 5 years as European Managing Director and as Technical Director; at Logica David was as a consultant, middleware expert and senior solution architect advising banks and brokers on changing business processes, building new propositions including an internet based trading system and its implementation at a top European bank and the design of extreme scale trusted third party internet services for the European Union.

Before Logica, David enjoyed a varied and fast paced career for 15 years at Citibank Global Treasury during which time he was an architect, ran development for key high performance distributed trading systems used in 35 countries, support and technical infrastructure design for dealing floors.

David holds a Bsc in Computer Science.

Ken Vollmer is a principal analyst in Forrester's Application Development & Infrastructure research group, covering trends, issues, and strategies related to all forms of integration, including business process management (BPM), enterprise application integration (EAI), B2B integration (B2Bi), and electronic data interchange (EDI).

Ken has assisted hundreds of clients in North America and Europe with their integration projects, drawing upon his knowledge of emerging trends and many years of practical experience in implementing a wide range of business solutions.

Ken came to Forrester through its acquisition of Giga Information Group and has 20 years of management-level experience in the IT industry. Prior to joining Giga, he was the director of information systems planning for a large retail company, where he implemented a comprehensive EDI program with more than 1,000 trading partners. He has held a wide range of IT management positions at Carrier Corporation and MONY Financial Services, as well as various positions in the logistics arena at John Deere and Carrier.

Ken earned a B.S. in management information systems from the State University of New York and an M.S. in information resource management from the School of Information Science and Technology at Syracuse University.

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