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From Challenge to Opportunity.
Customer Data Integration

Date: February 21, 2007

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Ross Altman, CTO for SOA and Business Integration, SUN Microsystems (bio)
Jennifer Belissent, SUN Microsystems (bio)
David Codelli, Group Manager, SUN Microsystems (bio)


Joe McKendrick, ebizQ Contributor

Sponsored By:

SUN Microsystems

Mergers and acquisitions among communications operators have increased the complexity of internal systems, and resulted in multiple repositories of customer information. At the same time, new technologies and new competition require more responsiveness to customers and a better customer experience. Knowing who your customers are, and what they want is critical to surviving in the current communications market.

Customer Data Integration (CDI) is one way to address these issues. By linking all of your data about a customer or a household into a Single Customer View (SCV), you drive down support costs, enable effective up selling and improve customer retention.

But, it's not easy. Your customer data is in multiple systems and these systems were built at different times, by different developers, using different architectures and different data models.

This webinar will show you an approach that can address these challenges -- an approach that has prove n successful in more than a dozen different industries. Sun's CDI solutions are flexible and extensible. And, the best practices that Sun has developed over years of implementations can be applied to your project to ensure success.

In this webinar, we will discuss:
  • what role Customer Data Integration plays in the telecom industry;
  • which architectural options you should consider in implementing Customer Data Integration;
  • what functionality is essential to successful Customer Data Integration;
  • which best practices apply to successful Customer Data Integration.
Sun has software infrastructure products, blueprints, partners and expertise to help you meet the challenges of today's business environment. Join us on February 21 and on future webinars to find out more.

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Featured Speaker Bios:

Ross Altman, CTO for SOA and Business Integration at Sun Microsystems, leads the direction, development, and communication of Sun's business integration technology vision and strategy. Ross joined Sun through Sun's acquisition of SeeBeyond, the application integration and SOA development tools vendor. Prior positions include director of integrated technologies at EDS and vice president and research director at Gartner, where his research focused on the use of integration middleware to support composite applications, straight-through processing and business process management. Ross holds bachelor's and master's degrees from Rutgers University.

Jennifer Belissent is currently Director of Sales Enablement in Sun's Global Sales and Services organization responsible for communicating the business value of Sun's software, particularly in the communications industry. Jennifer has held positions in software product marketing and business development with a focus on Sun's middleware infrastructure. Jennifer has also earned a PhD in Political Economy from Stanford, has worked extensively on post-communist reforms in Russia and Eastern Europe, and was a high school math teacher in the Central African Republic.

David Codelli is Group Manager of Segment Marketing at Sun Microsystems. He holds a bachelor's degree in Information and Computer Science from Georgia Tech. A 15-year veteran of business integration, David integrated systems and applications in healthcare, financial services, and manufacturing before becoming product manager of the flagship eGate Integrator product from SeeBeyond Technologies Corporation, which was later acquired by Sun Microsystems. David now manages the marketing of Sun's Master Data Management products.

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