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How to Integrate People and Process with SOA

Date: November 30, 2006

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Mark Simmonds, WebSphere Product Marketing, IBM (bio)
Jon Raslawski, SOA Leader, IBM Workplace, WebSphere Portal, and Lotus, IBM (bio)
Paul Chan, Program Director, Workplace Forms Marketing, IBM (bio)


Beth Gold-Bernstein

Sponsored By:


SOA is a critical enabler for business innovation - but to drive change that leads to business benefits - you need to deliver business process flexibility to the right people in the right way. This Webinar will talk about how to optimally design and expose streamlined processes to the right people. You'll learn how entering SOA from a process vantage enables a business to succeed with acheivable, incremental projects. For example, changing existing or exposing a new process, enable monitoring and management of processes and streamline how people interact with processes. But streamlining process with SOA is only part of the full equation to realize business value - you need to design and expose those processes in the right way to the right people to execute and realize the desired business results.

This webinar will feature a panel of experts who will discuss how to design and implement projects that combine the power of SOA with processes and people - providing practical and valuable insights from hundreds of implementations across process and people interaction points from Portals, Forms and Process Server.

Reasons to attend:
  • Understand the critical linkage between people and process to optimize your business value from SOA
  • Develop a practical plan on how to optimize how your people interact with SOA services and SOA enabled processes

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Featured Speaker Bios:

Mark Simmonds is the world wide product marketing manager for business process management. He has 11 years' service in IBM, the last 7 in product marketing and before that 4 years as an IT Architect prerforming infrastructure design, implementation and corporate technical architecture, so is very much in touch with customers' reality. He has product marketing responsibility for process based products including WebSphere Process Server and WebSphere Integration Developer. He is a qualified marketeer and also holds and honors degree in computer science.

W. Jon Raslawski is the SOA Sales Leader on the Americas Team responsible for Lotus Software products and solutions. His main focus is to drive the awareness and deployment of the premier Lotus Software portfolio within the IBM SOA strategy. He is also responsible for identifying opportunities and accelerating the sales of Lotus Software's leading SOA components within the IBM selling community. Prior to this role, he was a Marketing Manager and Senior Technology Advocate for the IBM Software Group - Lotus Software Worldwide Launch Team. He was responsible for planning and executing strategic, competitive, and product launch events; he created web-based awareness of these events and helped to create and present content at the main speaking sessions. He also presented and demonstrated key IBM Workplace, WebSphere Portal, and Lotus Software products and solutions at tradeshows and conferences. Jon has held numerous marketing, technical, and sales roles at IBM and Lotus: a Program Manager in the Analyst Relations organization responsible for maintaining good relations with key IT Analysts at Gartner/Meta Group, Forrester Research/Giga, IDC, and Ferris Research; a Senior Technology Advocate for the Lotus Software Worldwide Campaigns & Strategies Marketing Group, where he was a technical and business consultant to the Marketing Managers, assisting in developing marketing strategies and campaigns for Lotus Software products and solutions; a co-producer and featured presenter on a customer-focused, satellite TV show called, "Lotus Masters Broadcast Connectionî. Since joining Lotus in 1992, Jon has held positions as a Senior Technology Advocate for Americas Marketing, Worldwide Technology Advocate, Strategic Technologist, Product Sales Manager, and Systems Engineer. Jon earned a Bachelor of Science degree in Computer Science from the Illinois Institute of Technology in 1982.

Paul Chan brings 20 years of senior technology product marketing experience with organizations ranging from innovative Silicon Valley startups to Fortune 500 leaders. Paul joins IBM from PureEdge Solutions, Inc., where he was instrumental in developing and leading key marketing solutions to successfully drive PureEdge product growth in the e-form marketplace. Prior to PureEdge, Paul was employed at Responsys, a pioneer in permission-based e-marketing, where he helped re-position, re-price, and re-establish their product offerings. He was senior vice president of marketing for BenefitAmerica, a leading service provider of online employee benefits solutions. Over a three year period, Paul created and established the BenefitAmerica brand and directed the company's go-to-market strategy from initial product through the acquisition and integration by UnumProvident. Prior to BenefitAmerica, he was the president and founder of Webcentric Management Corporation, a strategic marketing consultancy for technology companies such as Vitech, Sierra Systems, PeopleMover and Daewoo. Paul has also held senior positions with Inmarsat Ventures, EDS (formerly MCI Systemhouse), and General Dynamics. He has a bachelor's of science in engineering physics from Queens University and an MBA from the Ivey School of Business at the University of Western Ontario.

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