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Empowering SOA: Providing Information as a Service to the Business

Date: June 13, 2006

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Sean Crowley, Product Marketing Manager, IBM (bio)
Sandra Rogers, Program Director, SOA, Web Services, and Integration, IDC (bio)


David A. Kelly

Sponsored By:


While the concept of SOA has been around for a while, most companies think of SOA as addressing process-centric issues, and probably have not considered it for information integration. And information availability is a top priority for companies today: in the 2006 IBM Global CEO Survey, over 60% of CEOs believe their organizations need to do a better job of leveraging information. By de-coupling information from the silos in which it is buried and treating it as a service to the business, companies can make it more available, consistent and trustworthy.

Attendees of this webcast will learn:
  • How organizations have typically leveraged SOA to deal with the need for greater visibility, agility, efficiency and governance of their business
  • Market trends for treating information as a service
  • How treating information as a service can further drive a successful ROI of any SOA implementation
  • The benefits of creating service-oriented legacy data, data warehouses, data quality, and shared information services across trading partners, LOBs, and agencies

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Featured Speaker Bios:

Sean Crowley is a Product Marketing Manager with IBM Information Integration Solutions, focused on Services Oriented Architecture solutions and the WebSphere Information Server. For the past 8 years Sean has held various sales and marketing roles in the software industry with particular focus on e-commerce with Lycos, customer retention and loyalty programs with Order Trust, and information integration solutions with Ascential Software. He holds a MBA in Marketing and Entrepreneurship from Babson College and a BA from Hobart College.

Sandra Rogers is a Research Director in IDC's Application Development and Deployment Software team. Ms. Rogers specializes in Web services, enterprise integration and related technology research, and is responsible for managing IDC's Web Services Software program. With an intensive focus on demand-side primary research and multi-disciplinary coverage, Sandra brings a unique perspective of marketplace trends and technology adoption to the software and IT research arenas.

During her tenure at IDC, Ms. Rogers has served as Program Manager of the Vertical Markets group at IDC, covering industry and company size segmentations as well as extensive coverage of technology usage and adoption trends across a wide spectrum of solution areas. She previously held a position as Senior Research Analyst with IDC's Applications and Information Access group tracking enterprise applications trends and vendor strategies. Ms. Rogers was also selected for IDC's Global Fellowship Award.

Sandra is an established professional in the development and application of information technology solutions for business since the early 1980s. Prior to joining IDC in early 1997, Ms. Rogers held positions in IS, technology, finance, market research, strategy, and competitive intelligence primarily for large financial and insurance organizations, and is experienced in all stages of the software development life cycle, project management, and training.

Ms. Rogers holds a B.S. in Marketing and MIS/Management Science from the University of Rhode Island.

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