| Pragmatic Customer Data Integration
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| Date: March 30, 2006
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| Time:
12:00 pm US Eastern
All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone. |
Featured Speakers:
 George Rofail, Manager of Market Information, Los Angeles Department of Water and Power (bio)
Ross Altman, CTO for SOA and Business Integration, SUN Microsystems (bio)
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 Replay Now...
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| Moderator: David A. Kelly
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Sponsored By:
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Effectively managing customer data will always be a great challenge for organizations, and the complexity is only increasing as more software vendors work to reposition their products to address Customer Data Integration (CDI).
Come join George Rofail, Manager of Market Information at Los Angeles Department of Water and Power, who will discuss the importance of CDI and how the LADWP aligned technology to their business needs.
You will also hear from Ross Altman, CTO Business Integration Platforms for Sun Microsystems, discuss Sun's pragmatic approach to customer data integration, from building the business case to choosing a sustainable approach and technologies.
What you will Learn
- How do you build a strategic business case within your organization?
- How do you cut through the vendor hype to choose the best approach based on your requirements?
- How do you orchestrate the many technologies required to sustainably address the problem?
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Featured Speaker Bios:
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George Rofail is the Manager of Market Information for the Los Angeles Department of Water and Power. He has developed the LADWP's customer relationship management strategy and is responsible for implementing it to integrate and improve customer service at all customer contact points throughout the company. He is also responsible for the LADWP's customer self-service offerings, program development for new product and service offerings, and market segmentation for alligning resources to best serve customers. George holds a Masters degree in engineering and a Masters in business administration from the University of Southern California, and has been with LADWP for 12 years.
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Ross Altman, CTO for SOA and Business Integration at Sun Microsystems, leads the direction, development, and communication of Sun's business integration technology vision and strategy. Ross joined Sun through Sun's acquisition of SeeBeyond, the application integration and SOA development
tools vendor. Prior positions include director of integrated technologies at EDS and vice president and research director at Gartner, where his research focused on the use of integration middleware to support composite applications, straight-through processing and business process management. Ross holds bachelor's and master's degrees from Rutgers University.
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