We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.


Driving Sales Growth Through Channels Management and Successful Product Introduction

Date: October 26, 2005

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Robert J. Werkema, IBM WorldWide Sales Executive, WebSphere Commerce (bio)
Andrew Bartels, Vice President, Forrester Research (bio)
Denis Mathias, Partner, IBM Business Consulting Services (bio)


Beth Gold-Bernstein

Sponsored By:


Personalize, integrate and enrich product information with IBM's Solution for integrating channels and products in the Electronics Industry.

This solution provides electronics OEM with the ability to maintain brand integrity through the management of multiple channel interactions by leveraging accurate, timely, structured and unstructured product information, and by providing differentiated services with direct and indirect fulfillment to different customer Tiers while maintaining tight near real-time integration with back-end systems.

This webinar will focus on:

  • Strategic Vision of IBM's customer focused solutions
  • An overview of the electronics industry with a focus on the challenges facing OEMs and their customers, specifically in the area of B2B commerce and product information
  • Customer branded experience for Tier 1 customers and the real-time integration between a commerce platform and back-end systems of record for orders, contract, pricing, and item availability.

Ask a Question or Leave a Comment

To ensure compatibility with the webinar platform, please verify your system compatibility.

Featured Speaker Bios:

Bob Werkema is Sales Executive on IBM's Worldwide WebSphere Commerce Solutions team. Working closely with IBM teams, Industry Analysts and customers worldwide, Bob is responsible for developing and delivering IBM product strategies and customer focused WebSphere Commerce solutions. His immediately prior position was as Product manager for the WebSphere Commerce Product line, where he set product direction and worked to ensure product and market leadership positions.

Based in Chicago, Bob has helped drive IBMs e-commerce solutions for the past three years. Prior to joining IBM Software Group, he was Director of Technical Sales Engineering for SAP, working with Fortune 500 customer to shape their evaluation and use of SAP solutions.

Bob has substantial enterprise systems experience, including ERP, E-commerce and legacy system integration. Integrating existing systems into customer facing solutions is a key focus for him and the IBM team.

Bob's twenty-five years of IT industry experience includes management, marketing, direct sales, product management, technical sales and sales strategy.

Andrew Bartels - As part of Forrester's Industry Economics & Data research team, Andy's current research focus includes industry perspectives on technology. He researches the issues, challenges, trends, and opportunities for different industries in the use of technologies. This covers IT budgets, industry technology spending trends, eGovernment, and key IT issues for high-tech companies, banks, utility companies, and retailers. Andy also examines eCommerce trends, forecasts, and technologies such as business-to-business and business-to-consumer eCommerce trends, commerce servers, partner relationship management products, eProcurement systems, Internet payment products and services, and smart cards.

Andy has extensive experience in the eBusiness market and in strategic planning, both as an analyst and as a practitioner in the business world. Andy came to Forrester through its acquisition of Giga Information Group. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Most recently, he was head of the Electronic Commerce Center of Excellence at American Express, covering Internet and smart card development, technology strategy, and standards.

Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.

Denis Mathias is a partner with IBM Business Consulting Services in San Jose, California, focusing on the Electronics Industry. Prior to joining IBM, Denis was a Partner with PwC Consulting, with over twenty years experience in global business transformation projects for the U.S. and Japanese High Tech multinationals. He has spoken and written extensively on global transformation of High Tech companies.

  • Subscribe Newsletter
  • Contribute
Subscribe to ebizQ:

Enter your email address:

 Subscribe Blog Updates via RSS

 Subscribe News via RSS

ebizQ is very interested in what you have to say. To contribute an article, an opinion, or to become a blogger, please contact Editorial Team.

  • Virtual Conferences
  • Webinars
  • Roundtables

SOA Cloud Qcamp

June 3, 2009

One of the most compelling trends in the enterprise business technology space over the past year has been the emergence of cloud computing. In ebizQs upcoming Qcamp virtual un-conference, leading industry experts and practitioners will explore the role of service-oriented architecture (SOA) and business process management (BPM) in supporting cloud-computing initiatives. Additionally, the new skills that developers and IT managers need for successful cloud development will be discussed.Register

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)


Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

View All Roundtables
  • Research Library
  • Podcasts
  • Blogs

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Read
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More