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Understanding the Complexity of Automating Human-Centric Business Processes

Date: August 30, 2005

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Beth Gold-Bernstein, Independent consultant (bio)
Hank Barnes, Vice President of Marketing and Product Management, Ultimus (bio)


Beth Gold-Bernstein

Sponsored By:


When considering BPM, organizations often focus their efforts on improving system to system interactions. The goal is to involve people only when there is a system exception.

The reality is that most business processes involve, and will always involve people in addition to systems - and not just for exceptions. People often make decisions, provide information, and guide the overall activity of a business process. Improving these processes often provides huge time and cost savings. The problem is that while systems are predictable, people aren’t.

The unpredictability of people can make automating human-centric processes much more challenging than system processes. Simple alerts can not adequately address the problem. Not only do you have to deal with vacations, changes in roles, and matrixed responsibilities, but you also have to deal with more frequent process change, driven by the fact that decision making is not always an exact science in business.

This Webinar will feature Beth Gold-Bernstein addressing the complexities of human-centric processes and key technology considerations to handle that complexity. Then, Hank Barnes will go into more detail on specific features and functions that customers have used to overcome this challenges.

Benefits of attending this webinar:
  • Understand the value and complexity of automating processes that involve people
  • Learn the implications that human-centric processes have on technology selection
  • Identify some specific capabilities that make handling the dynamics of people easier
  • Receive guidance on sharing responsibility between business and IT for managing running processes

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Featured Speaker Bios:

Beth Gold-Bernstein is an author and independent consultant specializing in SOA solutions. www.gold-bernstein.com.

Hank Barnes is the Vice President of Marketing and Product Management for Ultimus. Prior to joining Ultimus, Hank served as senior vice president of marketing and strategy for Divine Software Services Organization and vice president at Eprise Corporation in the areas of product management, marketing, and strategy. While at Eprise, he helped the company raise more than 38 million in three rounds of funding and complete a successful $60M IPO. In addition to Eprise, Barnes also played key roles in the field organizations of Edify, 3Com, and a successful Lotus Notes VAR. Barnes holds a BS in Computer Science (with Business Option) cum laude, Tulane University.

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