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Case Study: Integration Appliances - Critical Success Factors in British American Tobacco's Integration and SOA Projects

Date: May 26, 2005

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Kevin Poulter, Application Technology Manager, British American Tobacco (bio)
Fred Meyer, President and CEO, Cast Iron Systems (bio)


Beth Gold-Bernstein

Sponsored By:

Cast Iron Systems

Integration remains the hottest topic in IT year after year because every business-critical project involves connecting systems to one degree or another. The use of a new breed of "integration appliances" to complete entire integration projects within days, or deploy an SOA, is the focus of this "from-the-trenches" Webinar. Hear the real-life issues faced and conquered by one of BAT's chief architects as he pioneered the extensive use of "Application Routers" to rapidly extend BAT's vast infrastructure while also simplifying and accelerating the implementation of their global SOA.

To achieve maximum benefit from integration, it's crucial to keep up with architecture and design principles, plus newer technologies like integration appliances, that actively drive simplicity and project acceleration.


Attend this webinar to learn from an IT industry leader how to dramatically accelerate your company's integration and SOA initiatives. Learn how to evaluate and improve the simplicity of your organization's approach and discover practical guidelines for selecting integration tools that:
  • Reduce complexity
  • Shorten project timelines
  • Minimize cost
  • Maximize the overall benefit your organization will see from integration appliances and Service Oriented Architectures - Register now!

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Featured Speaker Bios:

Kevin Poulter responsible for architecting $41BN British American Tobacco's global technology strategy for application integration, business-to-business, portals, business intelligence and application development. Kevin has been instrumental in defining and establishing BAT's overall Service-Oriented Architecture strategy and for developing close relationships with BAT's major application providers, SAP and Siebel, in this strategy area.

Kevin pioneered the introduction of Cast Iron Systems to British American Tobacco in 2003 and has been responsible for driving its adoption as a global technology for application integration and business-to-business integration. A particular focus of this activity has been the migration of BAT's previous global integration backbone to Cast Iron.

Kevin serves on Advisory Boards of a number of technology start-ups, is featured regularly in the top business and technical press and is a world recognized speaker on SOA strategy and BAT's incremental, simplified approach to delivering the benefits of integration and SOA.

Prior to joining British American Tobacco, Kevin served as Chief Technology Officer, E-Business for the Computer Sciences Corporation in Europe, where he was responsible for technology selection in support of a broad range of E-Business solutions.

Fred Meyer joined Cast Iron as CEO in February of 2003. Before coming to Cast Iron, Fred spent seven years at TIBCO building it from an early concept to the leading Enterprise Application Integration (EAI) vendor. Fred's most recent role was Chief Strategy Officer and prior to that, he served as TIBCO's Chief Marketing Officer for three years pioneering the concept of Service Oriented Architectures. Fred also managed the Advanced Technology team which prototyped market leading products including the TIBCO Message Broker and TIBCO's first Business Process Management (BPM) tool, TIB/IntegrationManager. Prior to joining TIBCO, Fred spent 10 years developing real time manufacturing management solutions for clients in the automotive, process and pharmaceutical industries. Fred has a BS degree in Chemical Engineering from the University of Minnesota, Minneapolis.

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