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Webinars
Multichannel Commerce for Retailers
Date: February 10, 2005
Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:
Gene Alvarez, Vice President of Enterprise Applications, META Group (bio)
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Moderator: David A. Kelly
Sponsored By:
IBM

"Many companies rushing to market with customer-facing Web sites have ignored the consistency and accuracy of production information across all channels and throughout the customer life cycle...research indicates that customers who evaluate products and services by using multiple channels are voting against the usage of inconsistent product information across channels. This vote is cast in the form of lost sales and lack of return visits." - Gene Alvarez, Meta Group

This Webcast is designed to help you understand how your company can reach the next level of efficiency and effectiveness in multichannel selling. Providing a consistent customer experience across channels involves numerous things: ensuring accurate product information at every touchpoint; enabling internal operations to respond quickly to business demands such as rapid new product introduction; providing usable interfaces at every transaction point (website, kiosks and call-centers); and presenting coherent promotions, processes and policies wherever they do business with you.

Some highlights of this webcast include how to:
  • Gain control over product information that is scattered across your value network
  • Identify costs resulting from inconsistencies across your sales channels and consumer touch points
  • Seamlessly integrate channels to enable real-time visibility into inventory and cross-channel sales processes
  • Interpret the best practices of leading companies to help you better manage your multichannel strategies
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Featured Speaker Bios:
Mr. Alvarez has 20 years of IT experience in business impact assessment, vendor management, project management, software development, and delivery of complex business applications. He is an international expert on sell-side strategies and technologies such as: channel/partner relationship management, catalog/content management, sell-side e-commerce applications, catalog/configuration management and presentation, commerce/merchant applications and services, web content management, personalization, and consumer portals. Mr. Alvarez is also a recognized authority on retail and consumer packaged goods industry applications and practices. He has spoken at many industry-related conferences worldwide and has been published/referenced/featured in various media and trade publications. Prior to joining META Group in April 1999, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority, and AT&T Communications. Mr. Alvarez received a BA in Computer Science from Iona College in New York and an MS from Pace University.
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