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CRM Implementing Master Data Rationalization

Date: December 09, 2004

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Michael Curry, Director of Product Marketing and Strategy, IBM Software (bio)
James Miller, Partner, Accenture Communications & High Technology West, Accenture (bio)


David A. Kelly

Sponsored By:

IBM Software

This webinar will discuss the process of master data rationalization, used to create a “gold copy” of customer information across your enterprise. It will include a discussion of the steps required to create a master customer database and link that database back into operational systems.

By attending this webinar you will learn:

  • The process for identifying customer data across a heterogeneous systems environment
  • The process for linking duplicate and matched records and creating a single survived view across systems
  • The process for connecting master data back into operational systems
  • The process for ensuring the continuing integrity of this master customer data


Free Master Customer Data White Paper
Everyone who attends this webinar will receive a copy of a white paper coauthored by Ascential Software and Accenture. This detailed report discusses the process steps required to achieve master customer data.

Ask a Question or Leave a Comment

To ensure compatibility with the webinar platform, please verify your system compatibility.

Featured Speaker Bios:

Michael Curry is the Director of Product Marketing & Strategy for IBM Information Infrastructure. With over twelve years of experience in the software and systems integration industries, his career has focused on implementing large-scale systems within Fortune 500 companies, primarily in the Finance industry. Michael joined IBM through the Ascential acqusition. Prior to Ascential, Michael worked as VP of Products at Java application development software startup Altio, and has held management positions at PFN, Level(3) Communications and Seer Technologies. He is a prominent public speaker in Java and XML technologies, and a frequent contributor to industry articles and publications.

James Miller is a Partner in Accenture's Electronics and High-Tech CRM Service Line. With more than 9 years of CRM experience, James has been involved in Accenture's CRM practice since early 1995. During this time, James has focused exclusively on CRM for the high technology industry. James' experience ranges from implementing various CRM packaged applications to developing innovative web-based eCRM solutions for several major high technology companies. Over the past 3 years, James has led a number of Customer Insight and Integrated View of Customer programs including an award winning Customer Master initiative.

Prior to joining Accenture, James earned a Bachelor of Science in Electrical Engineering from Arizona State University. James resides in Danville, CA with his wife and 3 kids.

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