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The Value of Service-Driven Solutions

Date: June 15, 2004

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Peter Linkin, Senior Mgr. Product Marketing, Application Networking, Cisco Systems (bio)
Mark Atherton, Vice President, Enterprise Solutions Group, BEA Systems (bio)


Beth Gold-Bernstein Series: The Service-Driven Enterprise: The Evolution of Business

Sponsored By:

BEA Systems

Many enterprises have initiatives to improve customer service, and increase business efficiency through employee self-service solutions. When these are implemented as service-driven solutions, through a service oriented architecture (SOA), the enterprise also lays the groundwork for future efficiency and adaptability. Tune into this webinar to better understand the design and organizational principles of SOA, and why service-driven solutions can be implemented faster and at a lower-cost.

Attend this webinar to learn:
  • The types of service-driven solutions that can provide high value to the enterprise
  • How to evolve the IT infrastructure to SOA
  • How BEA is helping customers achieve high value through service-driven solutions


Free White Paper: Practical Approaches to Service-Oriented Architecture: Meeting the Demand Today and Tomorrow

Attendees of the webinar will receive a free white paper that describes how the trend toward SOA will enable IT organizations to create more complex systems with less effort, link together business processes across geographical and corporate boundaries, and create new applications and systems that encompass the current mainframe, client/server, and Internet architectures.

Instructions for downloading this FREE white paper will be emailed to all attendees after the webinar.

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To ensure compatibility with the webinar platform, please verify your system compatibility.

Featured Speaker Bios:

Peter Linkin brings over 15 years experience in the application integration and middleware business to his current role leading product marketing for CiscoÍs newly announced Application-Oriented Networking (AON) product line. Prior to joining Cisco he was Senior Director of Product Marketing at BEA Systems where he led their entry into the Integration and SOA spaces, and previously held senior marketing roles in the UK and US with pioneering application integration technologies at Vitria, Octel/Lucent and Hewlett-Packard. He has been a frequent speaker at industry conferences and has contributed many articles to specialist publications. Mr. Linkin holds degrees in Physics and Business Economics, and resides in California.

Mark Atherton is responsible for BEA's Enterprise Business Solutions program. The program is built on a foundation of key ISV partners, Systems Integrators, and BEA's WebLogic Platform and Services.

Mark has an extensive background in the enterprise software market and is experienced in marketing, business development, and product management. Prior to joining BEA, Mark held management positions at Asera, Inc., Oracle, The Cannan Group, and Boeing Company.

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