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The Service-Driven Enterprise: Increasing Business Adaptability

Date: May 04, 2004

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Beth Gold-Bernstein, Independent consultant (bio)
Erik Frieberg, Senior Director, Product Marketing, BEA Systems (bio)


Beth Gold-Bernstein Series: The Service-Driven Enterprise: The Evolution of Business

Sponsored By:

BEA Systems

The service-driven enterprise is characterized by its ability to reliably deliver new or enhanced services in order to maximize new business opportunities. This requires continuous focus on improving business efficiency and responsiveness, leveraging existing IT assets, and rapidly deploying new solutions. The service-driven enterprise requires high levels of adaptability in both organizational processes and the IT infrastructure.

Tune into this webinar to learn:

  • Why the focus on services at all levels of enhances business responsiveness
  • The role of service oriented architecture in achieving business adaptability
  • How to increase efficiency by focusing on business processes
  • How BEA is helping companies evolve their service driven enterprises

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Featured Speaker Bios:

Beth Gold-Bernstein is an author and independent consultant specializing in SOA solutions. www.gold-bernstein.com.

Erik Frieberg manages the worldwide product marketing of BEA’s build solutions product lines, including BEA WebLogic Server, WebLogic Workshop, WebLogic JRockit and BEA Tuxedo. He is responsible for developing and communicating the value of the BEA approach to application development to both internal and external stakeholders, and optimizing the productivity of BEA’s sales channels for these products. Mr. Frieberg also manages the BEA Workshop Controls & Extensibility program, as well as taking an active role in BEA’s developer marketing activities.

Mr. Frieberg has more than 15 years of industry experience in application servers, development tools, transaction processing and enterprise software. Before joining BEA, he was senior director of worldwide marketing at Escalate, a software vendor that provided multi-channel commerce, order management and supply chain management applications to the consumer product and retail industries. Prior to that, he held senior marketing and product marketing positions at Persistence Software, Netscape Communications and KIVA software. During this period, Mr. Frieberg pioneered application server technology and application middleware. He began his industry career with Oracle, responsible for marketing financial and manufacturing applications.

Mr. Frieberg holds master’s degree in management science from MIT, and a bachelor of science degree from Northwestern University.

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