Webinars

Customer Integration: The Future Of Real-Time Customer Management

Date:

March 20, 2003

Time:

12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Bill Ruh, Chief Technology Officer and Senior Vice President, Software AG (bio)
  Replay Now...

Moderator:

Beth Gold-Bernstein Series: Integrating Customer Touch-Points for Improved CRM

Sponsored By:

Software AG

Topic:

Customer integration. Companies have invested millions of dollars to ensure their systems talk to each other. But how do we use integration to talk directly with our customers? This webinar will highlight new approaches to leveraging existing data and systems to interact with customers, deliver better service, increase customer loyalty and decrease operational costs. Unlike a portal, which requires that the customer initiate the interaction, newer customer integration applications enable customized, interactive information to be pushed to customers via multiple channels, including e-mail, cell-phones, pagers, and electronic dashboards. Explore the promise and benefits of customer integration, and the technology to implement it.



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Read the webinar recap:Customer-Driven Integration: Multiple Benefits

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Featured Speaker Bios:


William Ruh brings more than 20 years of industry experience and an expertise in enterprise application integration and object technology to Software AG, Inc. He is the CTO and Senior Vice President for Software AG, Inc. In Addition, Mr. Ruh has overall responsibility for the growth and expansion of the Solutions and Consulting Services team to provide Software AG's customers with superior customized and industry-specific solutions.

Prior to joining Software AG, Inc., Mr. Ruh was Chief Technology Officer at The Advisory Board, a company that provides research into healthcare related best practices. Additionally, he served as Executive Vice President and CTO at Concept Five Technologies and acted as various executive-level technology and professional services positions at The MITRE Corporation.

Mr. Ruh graduated with a bachelor of science and a master of science in computer science from the California State University, Fullerton.



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