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Making Application Integration Fit Your CRM Strategy

Date: July 29, 2003

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Benoit Lheureux, Research Director, Gartner (bio)
Adam Sarner, Analyst, CRM Research Practice, Gartner (bio)


Beth Gold-Bernstein

Sponsored By:


Application integration projects that used to be limited to existing CRM applications, and packages increasingly include integration to trading-partner applications. Integration suites originally designed for horizontal solutions are now evolving to incorporate CRM application-specific solutions, and whole new categories of VANs and technologies are emerging to facilitate business-to-business integration requirements. This webinar will explore strategies for making integration fit your overall CRM strategy.

Why You Should Attend:

  • Understand how the business problem being addressed by application integration and the "Enterprise Nervous System" will evolve
  • Explore the future role of packaged adapters and packaged processes in integrated business solutions involving packaged applications
  • Learn how enterprises will extend their CRM applications to their trading partners
  • Get a sneak preview of the discussion topics at Gartner's Fall 2003 CRM Summit

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Featured Speaker Bios:

Benoit Lheureux is a research director in Gartner Research.

Mr. Lheureux has 19 years of experience in the IT industry. Prior to joining Gartner, he was a senior architect for BeXcom where he helped design collaborative applications for deployment in B2B scenarios. Before that he worked at NCR Corporation as senior consulting analyst. Previously, he was an engineer.

Mr. Lheureux earned a bachelor's degree in computer science from San Diego State University.

Adam Sarner is an analyst in Gartner Research. For the last five years at Gartner, Mr. Sarner has been responsible for Gartner's coverage on CRM, e-marketing, e-commerce and online business-to-consumer applications, strategies and technologies. Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications for Signal Administration, a group of self-insurers in the maritime industry. Mr. Sarner earned a bachelor's degree in psychology from State University of New York College at Oneonta and a master's degree in business administration from Sacred Heart University in Connecticut.

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