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SOA Infrastructure for Any Economic Climate

Date: January 13, 2009

Time: 12:00 pm US Eastern

All dates and times are NY local time, please consult your favorite world clock to determine when this webinar takes place in your time zone.

Featured Speakers:

Marianne Hedin, Ph.D., Research Manager, Worldwide Services and Services-Oriented Architecture: The Services Opportunity, IDC (bio)
Marie Wieck, Worldwide Service Product Leader for SOA and Middleware Services, IBM (bio)


David A. Kelly

Sponsored By:


Tough economic conditions wonít stop business change. If anything, uncertain times make it much more critical for organizations to be responsive to whatís happening in the marketplace. Investing in Service Oriented Architecture is one technique to support this need for dynamic business flexibility. Budget pressures, however, mean that SOA initiatives and investment decisions must be demonstrably tied to real business value and a clear ROI. One way to improve ROI of an SOA initiative is to reduce project exposures and costs by effectively leveraging existing infrastructure. Not only does this improve the bottom line but ensures that the production solution is robust, resilient and can accommodate rapid, dynamic business process change. Come join us and learn about SOA opportunities and benefits at different stages of an organizationís SOA journey, how to architect and deploy SOA, and what steps to take to generate ROI from an SOA program during these challenging economic times.

In this webinar you will learn:
  • Why companies have chosen to adopt SOA and the different approaches they have taken to deploy it
  • The unique aspects of SOA and the impact it may have on your business' IT infrastructure
  • How to simplify and optimize your existing IT infrastructure to better accommodate SOA technologies
  • How to cut SOA IT Infrastructure costs with middleware and application consolidation, application virtualization and better physical infrastructure usage
  • How to increase productivity of your SOA assets and people
  • How SOA has helped companies derive business value by becoming more responsive and flexible in addressing ever-changing business requirements.

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Featured Speaker Bios:

Marianne Hedin, Ph.D. is a Program Manager for IDCís Worldwide Services and Services-Oriented Architecture: The Services Opportunity. Ms. Hedin works with IDC services analysts around the world, providing research and custom consulting on the leading global services providers and on key aspects of the worldwide services industry.

Ms. Hedin has more than fifteen years of research and strategy consulting expertise in both the academic and corporate sectors. Recently, she was senior strategy consultant at Clarkston Consulting, a medium-sized IT and management consulting firm. In this role, Ms. Hedin supported the firmís new strategic service offering and built its business intelligence capacity. Prior to this, Ms. Hedin worked as a strategy consultant within Computer Sciences Corporationís (CSC) knowledge management program, and held a research management position with IDC for over four years, where she managed Consulting Services and Knowledge Management market research programs. Ms. Hedinís research background also includes a research associate position at Harvard Business School, Department of Production and Operations Management.

Ms. Hedin earned her doctorate degree in sociology from Tufts University and has taught undergraduate and graduate courses at several universities in the Boston area.

Marie Wieck - In her more than 20 years with IBM, Marie has held a variety of technical and executive roles in IBM's hardware, software, services and corporate finance. In March 2006, Marie Wieck was named into a new position in IBM Global Technology Services as the worldwide service product leader for SOA and middleware services. In this role, she manages the portfolio of services offerings that help customers leverage the value and innovation of a robust I/T infrastructure.

Prior to this, Marie was the VP of the WebSphere Platform in the IBM Software Group where she managed the P&L of the WebSphere portfolio of roughly 250 e-business software products. These products are delivered in a variety of business models: traditional software licensing, and since the acquisition of Gluecode and DataPower, through open source and turnkey appliance models as well.

Marie had been involved with WebSphere since 2001 and focused on driving growth in the business integration space by integrating the CrossWorlds, Holosofx and Trigo acquisitions into the WebSphere product line and expanding into industry vertical middleware solutions. Marie has held a variety of other roles including leading IBM Software Groupís Strategy, eMarkets marketing, and Internet Division infrastructure solutions, and business development for the IBM Global Networkís hosting platform. In all these roles, she was very focused on driving open standards and exploiting emerging technologies such as Java, XML and web services to deliver new value for customers. She started her career in Poughkeepsie, NY doing mainframe systems architecture and performance simulation.

Marie holds an M.B.A. from New York University, an M.S. in Computer Science from Columbia University and a B.S. in Engineering from The Cooper Union. She is co-chairperson of IBM's U.S. Women's Council and leader of its Work/Life Balance Initiative for which she won the SWE Work/Life Balance Award in 2005 for innovative programs. She is a member of the Institute of Electrical and Electronics Engineers (IEEE), the Society of Women Engineers (SWE), the National Association of Female Executives (NAFE), the Engineering Advisory Council for The Cooper Union, and the Technology Committee of Haldane Central School District. In 1991, she won an IBM Corporate Technical Recognition Award for her work on Mainframe Processor Performance. In 2004, she received a Presidentís Citation from Cooper Union for her contributions to technology.

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