Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things.

Truth is, there’s something to all of it, but obviously not everything is probably of relevance to you or your company. This guide will help you research key aspects of Enterprise 2.0, such as social networking in an enterprise setting, security concerns, governance, and the true value of Web 2.0 frameworks like Ruby on Rails.

Editor's Note: To get the complete scoop on Enterprise 2.0, replay ebizQ's first ever Enterprise 2.0 virtual conference, in all its collaborative glory. On Demand now!

Web 2.0 Guide :Table of Contents

Origins of the term

What is Enterprise 2.0?
Enterprise 2.0 is not just technology. In fact, according to one French blogger, it is everything but technology. Collaboration and sharing are the big things that make Enterprise 2.0, as blogs and wikis are a total waste of time unless people are using them. In this article, Fred Cavazza fleshes out the potential role that different enterprise 2.0 technologies can play in the corporate setting, from wikis to microblogging.

What is Web 2.0 (O’Reilly)
Industry guru Tim O’Reilly is generally credited for putting the Web 2.0 concept firmly on the map through his 2004 Web 2.0 conference. This article outlines the main findings of that conference and the refinement and clarification that took place in the year afterwards. If you’re not sure of the basic concept, the list of comparisons between Web 1.0 and Web 2.0 on the front page will help.

Enterprise 2.0 Technologies

MindTouch: The Wall Street Journal Discovers Enterprise Wikis (ebizQ)
Wiki tools like MindTouch, Confluence and others has gained some credibility with big companies as easy-to-use collaboration tools, thanks to the adoption and endorsement by companies like SAP and Intel. This podcast interview with MindTouch CEO Ken Liu discusses what’s next for Wikis, effective Wiki management and how to further encourage horizontal communication.

Reaping Rewards from Wikis and Blogs (ebizQ)
Wikis, blogs and other Web 2.0 stuff may sound snazzy, but at the end of the day, it comes down to one, crucial question: How can Web 2.0 help my business become more successful? This paper by AMR Research analyst Jim Murphy provides concrete examples of why Web 2.0 is the real deal.

Web 2.0 Meets Enterprise 2.0 (IT management)
Some experts argue that the basic Enterprise 2.0 concept is redundant, but not everyone agrees. This interview with Gartner analyst Tom Austin makes the case that there are several important new principles in play that may have a profound impact on how businesses use Internet in the years ahead.

Service Oriented Architecture (Wikipedia)
SOA shares many characteristics with Web 2.0, putting the emphasis on services and modular functions that can be used and reused. Advanced applications can be created by stringing together existing components, similar to rearranging Lego bits, setting the stage for enterprise mashups and the like.

Enterprise 2.0 vs. SOA (Harvard Business School)
The main difference between Enterprise 2.0 and SOA is that Enterprise 2.0 packs tons of evidence that it actually works, while SOA is still upheld more by claims than anything substantial. But that’s not necessarily a big deal, says Harvard professor Andrew McAfee, arguing that it is merely two sides of the same coin.

Wikis in Plain English (Common Craft)
Explaining the value of the Wiki concept to non-tech savvy people in the organization can be a challenge. This 4-minute video demonstrates exactly how the collaboration process works and why it is more time-efficient.

LinkedIn (Wikipedia)
The word “social networking site” often brings youth-oriented sites like FaceBook, Twitter or MySpace to mind. LinkedIn is a distinctly different kind of site, aiming to support professional networking between trusted contacts. Get the pros and cons of LinkedIn here; other networking sites of this kind include Ryze, XING, Plaxo and Yahoo! Kickstart.

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