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The web is a primary channel for driving sales and customer loyalty. Accordingly, organizations have realized that to be effective in marketing, service, internal and external communications and more, they need to deliver highly relevant content and a rich and interactive customer experience online.



However, delivering a positive and engaging web experience has become more and more challenging, as consumers increasingly demand current, personalized content as well as the ability to participate in rich online communities. Web Experience Management (WEM) solutions therefore emerged to address these new needs.

Let's discover the tools and capabilities a full-featured WEM solution can bring to enterprises seeking a new level of control and flexibility in managing their web presence.

What's in WEM

WEM capabilities build on web content management (WCM) tools used to easily manage, edit and publish web content, allowing organizations to efficiently keep sites current and compelling. WEM goes beyond these capabilities by providing the ability to manage the entire experience visitors have online, by enabling the delivery of targeted content and campaigns and providing advanced social computing tools so visitors can also participate in online communities and interact with other visitors, customers, the organization itself, and more.

Specifically, by implementing a WEM solution, enterprises can gain the tools they need to:

Conceptualize: Close teamwork is essential to creating compelling site content; however, collaborating across a large enterprise with disparate systems and content repositories can prove challenging. With the right WEM implementation, organizations can bring together content and team members from across the company and from across the globe, with easy-to-use tools such as wikis and blogs, and content integration capabilities for managing digital assets and making them accessible.

Author: Robust WCM tools are critical for enabling organizations to effectively and efficiently manage their content and campaigns online. These tools should include tailored user interfaces that put marketers and business users in charge of website content, while giving IT staff the flexible capabilities they need to do their jobs effectively. Friendly user interfaces let non-technical staff easily edit site content, in-context of the actual website layout.

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