We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Untitled Document

Digital asset management, or DAM, has often been described as a process or a tool for organizing the creation, management, distribution, and archiving of rich media assets. In the DAM world, the term "assets" generally refers to rich media files such as images, photos, video and audio, whereas a "file" generally refers to email, documents, records, or scanned images. Creative agencies, publishers, broadcasters and media outlets have long realized the wisdom of utilizing DAM solutions in the production of their media assets including managing digital rights, conferring with clients, handling review cycles, retouching images, and editing photos and videos. Until recently, many other enterprises have relied solely on enterprise content management (ECM) solutions alone or with antiquated or feature-limited, homegrown DAM tools to manage both documents and digital assets.

However, the recent proliferation in demand for multimedia assets has seen the importance of digital asset management soar. Contributing factors include the pervasive use of rich media such as flash and video on web pages, increases in network bandwidth capacity, increased use of creative authoring applications such as Adobe Creative Suite 3, the complexity and large size of rich media such as video and graphic animations, and the requirement for sophisticated rights management functionality. These and other factors have led to a growing number of use cases for DAM, with nearly every industry needing a better means of managing their digital assets.

ECM & DAM: same family, different species

ECM solutions offer an efficient method to manage a company's static information. According to Gartner, ECM is really an "umbrella term" representing a vision and framework for integrating a broad range of content management technologies and content formats.

Because digital assets such as audio and video are considered unstructured information, industry experts consider DAM to be a component of ECM. Another point of misconception is the belief that document management (DM) encompasses DAM. This unfortunately leads to confusion when selecting the most appropriate solution for organizations. DAM solutions provide deep integration functionality with creative authoring applications such as Adobe Creative Suite 3 or Quark. While it's true that ECM solutions excel at managing "knowledge," DAM is King when it comes to managing the creation, editing, publishing and the distribution workflows around rich, multimedia assets.


1  2  3  

   Next Page

Explore Our Topics

  • Virtual Conferences
  • Webinars
  • Roundtables

BPM in Action

March 10, 2011

The sixth annual BPM in Action 2011 Virtual Conference will explore cutting-edge market developments in BPM and describe how to leverage them for improved business operation and performance. More

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)


Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

View All Roundtables
  • Research Library
  • Podcasts
  • News

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Popular
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More