We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Keeping up with change is never easy, but in the past it’s been particularly difficult for small and mid-sized businesses. Unlike larger organizations that have more IT resources and can afford to invest in cyclical technology changes, small and mid-sized businesses have tended to be slow adopters of new technologies. Instead they find something that works, and then work it into the ground.



However, as we explored in the last column, things have been changing. With so many new competitive requirements in areas such as increased security, broader regulatory requirements, the need for round-the-clock availability, and increased customer expectations, simply using the same IT environment or IT approach is no longer a viable option if a small or mid-sized company wants to remain competitive.

So, what do they do? If they can’t keep doing business as usual, let’s take a look at what is important to small companies as they try to modernize and keep up with technology changes. Based on the conversations I’ve had with small and mid-sized companies, what’s important to them when considering what types of new technologies to select and how to roll them out includes:

  • Having a natural growth plan. IT decisions in smaller companies are usually made by the president, owner, or one of only a handful of IT personal. Once they’ve paid money for something, they hate having to pay money for it again, or replace it just because the technology has change—even when the old one is working fine. Thus, having a natural growth path with compatibility with future generations of technology is important to them. Technology vendors that force an organization to adopt one approach one year, and then another infrastructure the next simply won’t cut it.
  • Incremental approaches. In a similar vein, incremental approaches tend to be what smaller companies are looking for—though perhaps not always what they need, depending on specific situation. In many cases, the buying preference of smaller companies is not to do major, comprehensive overhauls of what they’re using, but instead, making incremental investments in solving one problem at a time. This is an important consideration for technology companies attempting to sell solutions to small and mid-sized businesses, as they need to make their solutions consumable in incremental steps, unlike a large enterprise/consultant-driven big-bang approach.
  • Limited risk. Astonishingly, some of the most entrepreneurial companies, owners and managers that have a huge tolerance for risk in business may have the least tolerance for IT risk. Since it’s often their own money, or money that’s directly tied to the profitability of the company, it’s much more difficult to part with then the yearly allocated budgets that managers in large companies find themselves disposing of. Overcoming this reluctance and providing organizations a cost effective approach to technology adoption is critical for change.

-1-

1  2  

   Next Page

Explore Our Topics

  • EDITOR'S BRIEFING
  • Virtual Conferences
  • Webinars
  • Roundtables

BPM in Action

March 10, 2011

The sixth annual BPM in Action 2011 Virtual Conference will explore cutting-edge market developments in BPM and describe how to leverage them for improved business operation and performance. More

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)

REGISTER TODAY!

Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

REGISTER TODAY!
View All Roundtables
  • Research Library
  • Podcasts
  • News

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Popular
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More