We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Untitled Document


Walking through the IKEA store a few weeks back I noticed a poster highlighting IKEA's green credentials and the trio: "Reduce, Reuse and Recycle." I started thinking, as any SOA practitioner should, about the implications of the green movement and its parallels in how we build SOA solutions. Some of the reasons that we see customers adopt SOA include: interoperability, ease of development and maintenance, visibility, and, of course, reuse. At the superficial level, SOA is somewhat green because it encourages reuse of existing capabilities as services. What about recycling? And what about reducing waste and inefficiencies? Reducing the impact on the surrounding environment and systems?

A successful SOA project usually results in driving more traffic to backend systems that will need to be scaled out, taking more hardware resources not less. In some sense, a service consumer is naturally akin to a greedy consumer that hogs resources of backend systems and drives traffic through them grinding the CRM, finance applications, legacy systems and databases to the edge -- a re-incarnation of the free-rider problem if you like.

So where does the wastefulness come from in SOA, and what can be done to manage it?

As with the green movement in general, the solution boils down to being a responsible consumer. We are all being taught to be more conscious about consumption every day in the real world. In the case of SOA the things that are being consumed are backend capabilities that provide services Just because you can call a service a hundred times doesn't mean you should. Conversely just because a specific service consumer calls your service a hundred times only for you to return the same result, it doesn't mean that you should do the same amount of work for each service call. What is beautiful about the solution that we talk about here is that it results in reducing the operational risk associated with doing SOA in addition to taking out the waste!

Reduce: Where do the inefficiencies come from?

If a service consumer is being wasteful, then the obvious question is where? As you look into the way that applications are built in a SOA environment, you start to see. We recently looked at a wireless telco's Web portal where customers can view, print, pay and add additional service to their account. This system is linked to billing, CRM, provisioning and legacy systems. Although the application was built using SOA principles, what we noticed was that during the typical customer interaction, the billing system in particular was called an average of 3 times. This is a big deal.


1  2  3  

   Next Page

Explore Our Topics

  • Virtual Conferences
  • Webinars
  • Roundtables

BPM in Action

March 10, 2011

The sixth annual BPM in Action 2011 Virtual Conference will explore cutting-edge market developments in BPM and describe how to leverage them for improved business operation and performance. More

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)


Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

View All Roundtables
  • Research Library
  • Podcasts
  • News

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Popular
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More