We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Untitled Document

Editor's note: Have you signed up for our SOA in Action Virtual Conference yet? Don't miss out -- register here.

So much of the world is focused on being environmentally friendly, including the green mantra of "reduce, reuse, recycle." This thinking has crept into the world of communications providers, through service oriented architecture (SOA).

The basic idea of the SOA approach is there is a huge amount of reusability and repeatability across all of the products a service provider sells. They may sell a huge number of distinct products to customers, and by and large to the customer the products may look enormously different, but from an internal carrier perspective they might be 98 percent the same and it's only the extra two percent that makes them different products. So the concept of being able to reproduce that 98 percent from product A in order to produce product B is utterly brilliant to anyone in the communications space.

But let me back up just a minute to clarify some terminology. In the world of communications, it's reasonably well accepted that internal capabilities and functionality are called "services," and services are put together to create "products." So, products are the things that consumers buy.

In the past, this distinction didn't really exist in a non-service oriented environment. And so for every new product an operator wanted to sell, the company basically had to design it from scratch, and write all the constituent parts of the new product.

Take bundling, for example. Where traditionally we might have thought of voice, Internet connectivity and television service as three separate services, someone had the brilliant idea of "triple play" and suddenly it became a brand new product, when in reality it's just three things stuck together.

If you're a provider trying to get back on its feet after a tough recession -- and stay several steps ahead of an increasingly tough market -- you probably want to be able to offer new products at the drop of a hat without having to invest significant human resources and time getting things off the ground and out to your customers.


1  2  

   Next Page

Explore Our Topics

  • Virtual Conferences
  • Webinars
  • Roundtables

BPM in Action

March 10, 2011

The sixth annual BPM in Action 2011 Virtual Conference will explore cutting-edge market developments in BPM and describe how to leverage them for improved business operation and performance. More

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)


Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

View All Roundtables
  • Research Library
  • Podcasts
  • News

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Popular
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More