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Demand-Driven Supply Networks: Rethinking Supply Chain Concepts
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By Kevin O'Mara, Vice President, Research, AMR Research
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About this feature:
Creating a demand-driven supply network (DDSN) requires a shift in traditional supply chain management, by changing the focus from internal issues to the needs and wants of the customer. In this article from AMR Research, the authors promote a supply chain philosophy that encourages companies to use all available organizational resources as a weapon to improve market competitiveness.
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