The Insider's Guide to Next-Generation BPM
By Dennis Byron, Analyst, ebizQ , 08/10/2007
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As part of ebizQ's Open
Source Software (OSS) "Talking to…" series, I "met"
recently with Roy Russo and Tom Elrod, founders of LoopFuse.
It was the name that caught my attention and the fact that I am always looking
for OSS applications because applications-as opposed to more infrastructure
software-are the key to the success or failure of the OSS movement. This is
the part of the article where my template says to note the interviewee's corporate
title. Roy and Tom say they have none, other than co-founders. They haven't
got around to picking hard and fast roles yet. They are too busy getting their
OSS marketing-support solution company up and running from a standing start
after leaving JBoss after the Red Hat acquisition in the summer of 2006.
Therein lay the ingredients for a good OSS entrepreneurial story: Roy and Tom
are building a solution rather than another piece of OSS infrastructure using
community, they're not afraid to start from scratch, and they have JBoss company
and technology experience. Tell me more!
Tom Elrod and Roy Russo first met at an Atlanta-area email marketing company
in the late 1990s, where Tom was the Java guru and Roy was a "more traditional
programmer." They went their separate ways and met again at JBoss, where
Roy had dual role marketing and development roles for JBoss portal, and Tom-who
had once headed the Atlanta-area Java users group-began as a contributor and
then became one of the earliest employees, taking the lead on JBoss Remoting.
Despite their chief-cook-and-bottle-watcher face forward, the two are firm believers in "professional open source," which was the JBoss mantra in its early days. This of course makes sense because of marketing-support product, which they call a demand generation application, is all about effectively marketing OSS, and measuring that effectiveness with hard numbers. As an ex-marketing guy, I have always been concerned with the seeming disdain that the OSS community has for marketing. OSS purists instead seem to prefer a false hope in a "Build It and They Will Come" Field of Dreams mentality. That is not an issue with Roy and Tom.
In fact, if you're thinking of starting your own OSS firm, they'd not only
like to help you do your demand generation, they'd also like to give you some
advice based on their JBoss and now LoopFuse experiences:
-1-
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