We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Untitled Document

The World Wide Web is rapidly evolving into a "social Web" that is dominated by user-generated content and user-centric social interactions. For example, the most popular social Web site, Facebook, currently has more than 175 million active users who are spending more than 3 billion minutes on the site every day. This unprecedented growth has prompted enterprises to accept and even encourage the use of the social Web in the workplace to promote business activities and facilitate work-related communications.



Although this evolution enhances the value and usability of the Web, it also presents a number of security challenges for consumers and enterprise users. These challenges can be broadly categorized into three distinct classes:

  • Traditional attacks
  • Socially enhanced attacks
  • Social Web-specific attacks

Traditional attacks

First, traditional attacks that have plagued Internet users for many years have been adapted to take advantage of the unique properties of the social Web. Due to the massive size of social Web sites, their tightly connected nature, and their relatively naive user bases, these sites are prime targets for malware propagation. One of the most famous incidents of malware propagation in the social Web was the "Samy worm." This worm was launched within the MySpace community, and it compromised more than one million profiles over the course of a single day by sending fake "friend requests." Fortunately, the victimized profiles were eventually restored, but the worm's propagation rate and overall infiltration into the site clearly illustrate the amount of damage that worms can inflict in the social Web.

Socially enhanced attacks

In addition to propagating malware, attackers are bombarding the social Web with spam and deceiving users with phishing attacks. However, these new spam and phishing campaigns are more dangerous than traditional attacks against email systems because they are far more personalized. By leveraging the social Web to identify sensitive information about targeted users (e.g., demographics, friendships, etc.), attackers can generate user-specific content to maximize the potency of their attacks. Thus, the second social Web attack class consists of "socially enhanced" attacks that are more difficult to counter due to this additional layer of deception.

-1-

1  2  3  

   Next Page

Explore Our Topics

  • EDITOR'S BRIEFING
  • Virtual Conferences
  • Webinars
  • Roundtables

BPM in Action

March 10, 2011

The sixth annual BPM in Action 2011 Virtual Conference will explore cutting-edge market developments in BPM and describe how to leverage them for improved business operation and performance. More

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)

REGISTER TODAY!

Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

REGISTER TODAY!
View All Roundtables
  • Research Library
  • Podcasts
  • News

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Popular
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More