We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Untitled Document

In 2009, business-to-business professionals constantly have the opportunity to witness, create or seek out new technology that will help future businesses streamline efficiency and increase profitability. This holds especially true within the enterprise content management (ECM) arena.



Software juggernauts like Microsoft, EMC, Oracle, and others race to consolidate business processes and optimize the supply chain beyond their competitors. As innovation progresses, we now find supply chain professionals and marketing executives seeking out the latest trends to collaboratively leverage the years of investment into single-source ECM processes and technology.

Mapping the ECM landscape & reaching a collaborative epiphany

To get a better idea of what collaborative content distribution is, you first need to review the five pillars of ECM. These include: the capture and management of information, storage processes, data preservation and the delivery of digital assets.

To hardcore content management traditionalists, the intrinsic concepts of ECM often denote a many-to-one and one-to-many strategy. Processes are designed to aggregate content located in disparate systems, manage and consolidate into a single source of truth and then deliver information in a technologically neutral way to wherever it is needed.

This makes total sense if you're talking about an enterprise all unto itself, but what if your business doesn't know how or where the information is going to be at the time it is collected? More importantly, what if the success of your content requires additional information from a partner/third party not controlled by your ECM process? A simple example of this can be found on any consumer electronics website.

Example: A large computer manufacturer brand selling a new laptop model through a reseller/retailer channel.

Content & content sources include:

  1. Rich marketing content: Vendor specifications, marketing texts, pictures, videos and other digital media can be delivered to the retailer directly via an ECM distribution process. Current processes may utilize emails, web portals or a combination of both in delivering these digital assets.
  2. Partner-specific information: Partner-related pricing, inventory and promotion elements are often managed exclusively by the retailer's system.
  3. Third party aggregators: Since resellers usually sell many laptop brands, it is quite customary for vendor information to be provided by third-party content aggregators that normalize and enrich vendor data.
  4. Third party content: Other high value content includes third party accessories, editorial, reviews, ratings and feedback that is vital to the overall product performance, but resides outside of the manufacturer's control.

-1-

1  2  3  

   Next Page

Explore Our Topics

  • EDITOR'S BRIEFING
  • Virtual Conferences
  • Webinars
  • Roundtables

BPM in Action

March 10, 2011

The sixth annual BPM in Action 2011 Virtual Conference will explore cutting-edge market developments in BPM and describe how to leverage them for improved business operation and performance. More

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)

REGISTER TODAY!

Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

REGISTER TODAY!
View All Roundtables
  • Research Library
  • Podcasts
  • News

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Popular
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More