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Strategies for Collaborative Commerce
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By Ravi Goli, Asera
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About this feature:
The Internet has enabled collaboration to take place across the extended enterprise, helping organizations to increase revenues, decrease costs and compete more effectively. But to take full advantage of Web-based collaborative commerce, enterprises must overcome a number of technological hurdles. Ravi Goli of Asera explains the benefits and obstacles involved in adopting a collaborative commerce framework:
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