Enterprise Content Mgmt.  |
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An Introduction to Managing Enterprise Content: A Unified Content Strategy (Part 2 of 4)
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By Ann Rockley, President, The Rockley Group, Inc.
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About this feature:
In part two of ebizQ's unified content management feature series, Ann Rockley, Pamela Kostur and Steve Manning discuss recent changes in the business environment to make the case for having your company adopt a unified content strategy. In this part, the authors discuss the influence that the Web and metadata have had on content management. As web information and e-commerce initiatives have grown, the authors say, Web content management has become an important part of corporations' content management strategy. However, corporate content spans the entire enterprise, so merging Web content management into your company's other data management initiatives is key.
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