The more deeply companies get into e-business, the greater their need for efficient integration. “We find today that companies more and more need to tie together their disparate systems, which were never meant to talk to each other in the first place,” says ebizQ Vice President for Strategic Services Beth Gold-Bernstein in the webinar, “SeeBeyond Presents An eAI Primer.”
But how do you go about that? The webinar starts at Square One, with a definition of enterprise Application Integration. SeeBeyond Director of Product Marketing Rick Clements says, “eAI is not only about integrating your systems internally, but also about integrating them externally.” He says a “primary pain point” with B2B comes after you’ve integrated your own systems, then have to share them with your partners, suppliers, and even customers.” Gold-Bernstein adds, “You need to assume that you will have to connect to anything and everything over time.”
But the payoff is vast, Clements says: EAI truly delivers value, giving businesses visibility across both their supply and demand chains, and making them agile, able to react quickly to changing business needs.
Integration isn’t easy by any means, Gold-Bernstein points out. Companies have a “plethora of systems on a variety of platforms using a variety of technologies” and architectures, with numerous databases, different transaction management systems, and different data entry points.
She delves into the advantages and disadvantages of the old point-to-point integration methods, and explains why the newer eAI platform integration approaches are more advisable. The key, she says, is to “plan out strategically while implementing tactically.”
SeeBeyond Product Marketing Manager Chris Home outlines the technical components of eAI, from communications middleware to Business Process Management. Gold-Bernstein calls BPM “the end-game in e-business” and says it “delivers the highest potential ROI” from integration.
Clements and Home explain why a fully-distributed integration architecture is a vast improvement over the old hub-and-spoke setup, and recommend six eAI architecture principles to follow. Gold-Bernstein runs down the business benefits of eAI, including ROI, and spells out seven “critical” steps companies should take as they integrate. The roles of XML and Web Services are also discussed (in essence, big helps, but no panaceas).
“SeeBeyond Presents An eAI Primer” is an excellent overview for executives learning about integration for the first time, or who just want to brush up a bit. To watch a replay, click here.
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