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CRM: An Enterprise-Wide Endeavor
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By Laura Preslan, Research Director, AMR Research
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About this feature:
Separating sales, marketing, and service into their own distinct categories of CRM, apart from the rest of an organization’s information, creates illogical boundaries that shift the focus from enterprise-wide processes to functional silos. And in this AMR Research Alert, Research Director Laura Preslan suggests a much more integrated approach to related business processes and applications:
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