We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Untitled Document

That was our first response when we saw a WSJ headline and a sampling of comments from the blogosphere, here and here, earlier this morning. And it still is.



Ever since the popping of the dot com bubble, Sun has been trying to redefine itself. At core, Sun has always been a hardware company -- initially CADCAM workstations, and then thanks to purchase of part of Cray Computing's assets -- a server company. That was fine when Windows couldn't provide the scale required for the running websites, and before clustered Linux blades proved the viability of low cost/no cost, eating Sun's lunch. Sun had Java, but ceded the business and much of development tooling standards to IBM before the web development market fragmented with new, popular scripting languages.

So what should Sun do when it grows up? Back in 2003, we suggested Sun eat its young in classic Silicon Valley fashion: junk the software business, where it has never made money, and bite the bullet on Unix staking a new line in the sand for 64-bit Linux. A lot of our friends at Sun stopped returning calls and emails after that. Had Sun done so, it would have enjoyed a 2 - 3 year head start, of course at the price of transitioning to a higher volume, lower margin business model for which it is now still struggling with.

Fast forward to the present, and Sun is several years into a strategy to become an open source company. Fine idea had it begun prior to Jonathan Schwartz's watch. But Sun's boldest move of recent, buying MySQL for a billion dollars, was great for grabbing attention, but was hardly a game-changer in that this little database-that-could could not carry a $5 billion overall business (it would have made more sense a couple years earlier had Sun already been well underway down a Linux road, which it wasn't).

So what does IBM really have to gain from spending $6.5 billion? More share in UNIX servers? UNIX is not exactly a growing market these days. With Linux eating UNIX's lunch, IBM has been already quite busy, thank you, pushing the middleware and management systems that do make money atop Linux, which doesn't. Migration of the tiny base of NetBeans users to Eclipse? Wy bother, that bird has already flown. A land office market in MySQL (when IBM already has stakes in the more scalable EnterpriseDB)?

-1-

1  2  

   Next Page

Explore Our Topics

  • EDITOR'S BRIEFING
  • Virtual Conferences
  • Webinars
  • Roundtables

BPM in Action

March 10, 2011

The sixth annual BPM in Action 2011 Virtual Conference will explore cutting-edge market developments in BPM and describe how to leverage them for improved business operation and performance. More

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)

REGISTER TODAY!

Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

REGISTER TODAY!
View All Roundtables
  • Research Library
  • Podcasts
  • News

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Popular
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More