The online retail industry is growing by leaps and bounds. Every year more and more customers are buying online. Online retailers are doing their best to attract and retain this huge customer base and how they do it mostly depends on the experience of the customer at their online store.

Using technological advances and innovative ideas, the retailers try to differentiate and build brands around their online store. However, most of online stores expect the customer to be tech-savvy and knowledgeable in the features of the product that they want to purchase. Help to online customers is at most relegated to help desks or emails. There is a definite need for retailers to help the customer find products more easily and make informed decisions. This help will not only increase the conversion rate, but can be the branding factor for online retailers.

This paper discusses the concept of enriching the browse and search experience used in most of the online retailing sites by personalizing product selection and comparison for each and every customer who enters the online store. This idea borrowed from the brick and mortar world discusses ways and means of implementing the uncharted boundaries of online retailing to give the best first time experience to the customer. This idea creates an ideal world for the retailer where each and every customer is served by a personal sales associate without the corresponding costs and overheads. This personal sales associate converses with the customer to find their need and accordingly leads them to the right place, either to the right product or to the right information to make informed purchasing decisions.

Online sales sped past the $100-billion-mark in 2003, surpassing all industry expectations. According to The State of Retailing Online 7.0, an annual study conducted by Forrester Research of 150 retailers, 2003 online retail sales jumped 51 percent to $114 billion. The study also reported that online sales represent 5.4 percent of all retail sales.

In year 2004, online retail sales are expected to grow 27 percent, to $144 billion. Online sales are expected to reach 6.6 percent of total retail sales in 2004, up from 5.4 percent in 2003. As the market share of the online sales increase, it becomes extremely critical for online retailers to attract and retain more and more customers to their store.

Online retailers are leveraging technological advances to make online shopping highly interactive. Sites like Lamps Plus, for one, is using rich-media software from Scene7 that allows customers to manipulate high-resolution photos, zooming in to see the texture of fabric, spin products around for a 360-degree view, or sample color swatches. Lamps Plus says the software has helped increase sales on its Web site and from in-store kiosks because customers can get a more realistic idea of a broad range of products.


1  2  3  4  5  

   Next Page

Explore Our Topics

  • Virtual Conferences
  • Webinars
  • Roundtables

BPM in Action

March 10, 2011

The sixth annual BPM in Action 2011 Virtual Conference will explore cutting-edge market developments in BPM and describe how to leverage them for improved business operation and performance. More

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)


Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

View All Roundtables
  • Research Library
  • Podcasts
  • News

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Popular
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More