Consumers use online applications and channels for just about everything in their
personal lives these days - photo sharing, uploading videos, online shopping,
planning a holiday, paying a bill, checking their healthcare records, checking
the weather etc. Online applications and tools are numerous and -
more importantly - tend to be easy-to-use, simple and efficient. As a result,
people's use of online applications in their personal lives is driving demand
for similar solutions to be incorporated into the business environment.
From 2004 to 2009 Internet usage increased 117 percent per week, according
to a Forrester report, suggesting deeper engagements with the Web are changing
the way people view online usage. Just as professional film crews eventually
adopted consumer video technology and home design patterns began to emerge in
corporate offices, employees' use of online applications at home is being transferred
to their workplace.
Make the infrastructure work for you
Gone are the days when people put up with waiting to open an e-mail, download
an attachment, or any other similar activity. The shift in the economic climate
escalated peoples' demand for immediacy and further increased the demand for
productivity from corporations both large and small. Every minute of every day
became even more crucial, and employers required quicker turnaround with more
aggressive timelines on all deliverables. Budgets, however, stalled, forcing
employees to leverage tools and applications with which they were already familiar
(from using them at home) to increase productivity in the office.
Consequently, demand grew for product developers to offer technologies in the
workplace similar to those found online at home - powerful, easy-to-use, secure
and efficient. Workers today now prefer to operate within an infrastructure
similar to what they experience at home.
Around the clock demand
Globalization often causes employees to work in multiple time zones to keep
up with customer and corporate demands. A 24/7 marketplace increases the need
for instantaneous information exchange and steady communication. The surge in
instant messenger services exemplifies the trend. The online tool was first
created for personal use, but is now integrated into the work environment, and
is used widely by employees across companies to communicate in an easy and efficient
manner. In response, tech giants like Microsoft created specific flavors of
instant messenger particularly designed for office communications.
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