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Editor's note: How
can the cloud fit into your applications strategy? Learn how here.
Towards the end of the noughties, Web 2.0 was the buzzword of the Internet.
As we enter this new decade the popularity of social networking websites such
as YouTube, Friends Reunited, Twitter, Facebook, LinkedIn and a whole raft of
new online innovations that facilitate greater communication show no signs of
abating.
Web 2.0 is not just a consumer phenomenon. Many organizations of all shapes
and sizes have been quick to recognize its considerable potential to create
a direct dialogue with their customers. Furthermore, many employees will access
social networking sites either from the office, or externally on a device belonging
to the organization, whether authorized or not.
Yet, while the vast majority of the business media's spotlight has been pinpointed
on the wasted man-hours resulting from employees using such sites for personal
use, little focus has been placed on the real and present danger from the growth
of Web 2.0 -- specifically cybercrime.
The rise of Web 2.0 malware
In 2007, when Web 2.0 was in its relative infancy, there were just over 10,000
malicious software samples reported to be spreading via social networking sites.
This figure rose to over 25,000 during 2008 and the statistics for the last
year will undoubtedly be significantly higher again, in line with an overall
trend in malware growth rates.
So why are Web 2.0 attacks on the rise? For the same reason that there is currently
more Windows-based malware than Mac malware, it all comes down to economies
of scale and effectiveness.
Put simply, cybercriminals go where the crowds are! Social networking sites
have experienced exponential growth in usage -- in fact it is estimated that
around 80 percent of all Internet users accessed social networking sites in
2009, equivalent to more than one billion people.
The ever-entrepreneurial cybercriminals have been quick to identify this "market"
opportunity and the fruits of their labor (for example, stealing passwords and
confidential information that can be sold or used for profit) have proven successful
with malicious code distributed via social networking sites proving to be 10
times more effective than malware spread via email.
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