The emergence of crowdsourcing
In the increasingly competitive world of web and mobile applications, getting
to market quickly and app quality can make or break the success of your app
-- or your company. With new applications wrestling for media attention and
customer dollars, the pressure to get apps built, tested and launched as quickly
as possible has never been greater.
Software executives and tech managers have a number of options for staffing
and sourcing the various tasks of software design, development and testing.
These companies can now build in-house expertise, while maintaining the operational
flexibility that comes with external service providers.
However, outsourcing and off-shoring typically involve the displacement of
large-scale project resources, lack of accountability, and hidden management
costs, and many companies are searching for an alternative. Executives are tired
of being burned by time zone challenges, inflexible contracts, hidden costs
and a loss of control and quality. For a growing number of companies, the alternative
Crowdsourcing enables companies to tap into the creativity and diversity of
a community of skilled professionals. The trend has been adopted across many
industries, including graphic design, animation, development, testing and R&D.
By bringing in diverse and talented professionals on an on-demand basis, products
can reach the market faster, with higher levels of quality and at a lower total
Such a community can function as a virtual team for startups or as an on-demand
extension of in-house department in larger, more mature companies. Communities
of skilled professionals who bring fresh eyes and ideas, and who care about
building their online reputations are being used to complement in-house resources
to design, build, test and launch world-class desktop, web and mobile apps.
The six essentials: launching better web & mobile apps with crowdsourcing
The beauty of crowdsourcing is that it does not require an "either/or"
commitment. Companies can easily experiment with crowdsourcing on a per-project
basis, and strike a balance between in-house personnel and on-demand community
members. The following list describes how to maximize the benefits of crowdsourcing
for app development and testing: