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It's no secret that the advantages and disadvantages of online collaboration
in the enterprise have constantly been debated over the years. Even though it
has remained largely unresolved, many enterprise-level companies have started
to encourage and integrate at least one form of online collaboration. Despite
potential security and access reliability issues, companies are embracing the
cloud for data storage, project management, and social networks such as Facebook
and Twitter for inter and intra-communications.
No event has better highlighted and explained the importance of these technologies
than the annual SXSW Interactive conference for emerging technologies in Austin,
Texas. The conference, which took place last month, is probably best known for
effectively launching Twitter in 2007. This year, it focused on social media,
while also touching upon open source, cloud computing and online collaboration.
Along with a trade show and traditional panels and sessions that covered everything
from bootstrapping to mashups, SXSWi also had an "Accelerator" event
that gave new startups a chance to introduce themselves and get feedback from
an impressive panel of judges that included Robert Scoble and Guy Kawasaki.
Many of the companies that presented during the Accelerator also participated
in the trade show, which had a special section on the floor featuring some of
Austin's most promising startups.
Several of these startups, inspired and fueled by the online collaboration
revolution, provide services that are geared towards telecommuters. As telecommuters
are steadily making up more of the workforce, these new tools promise to take
online collaboration to the next level, but in the process can disrupt the current
rules companies are implementing. Three "disruptors" that your IT
department should know about and watch for are Blellow, RingLight and Otherinbox.
Blellow is a free micro-blogging site that takes the best of what Twitter
offers and enhances it to provide a collaboration environment specifically for
co-workers based on the question, "What are you working on?" The tool
is intended for freelancers and entrepreneurs to use for collaborating, finding
work and problem-solving.
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