In increasingly decentralized organizations, with locations spanning multiple time zones and the always-connected mobile workforce, it is essential that information management catch up with the new way that we work on-the-move. Mobile Enterprise Applications are coming, even as they're already here.
With the pervasiveness of connectivity that allows us to easily bridge users separated by air, sea, and land; mobile business applications have to adapt to the new rules of the business enterprise. With regard to mobile business applications, business process management (BPM) sits front-and-center. If BPM is going to do for process what Google did for information, BPM must be mobile and always on.
Empowered Field Operations
Mobile BPM connects people with enterprise processes, while on the move. When you have a UPS package delivered, you simply expect to be able to track shipping progress through consumer applications on your mobile device, and through web. Wherever you are, you can follow the progress all the way until you sign the portable device carried by the delivery person. From a business standpoint, UPS had to evolve quickly to get real-time information into the hands of consumers and businesses. To reach this goal, they created, packaged, and deployed their own custom mobile-BPM solution wrapped around their existing supply chain management systems and people. They combined different technologies with available internet, satellite, and cell connectivity to establish a mobile solution that was already anticipated and expected by their customers.
While most of us have tracked a package, when was the last time you met with a salesperson with real-time data at their fingertips? The typical salesperson carries only the local information available on her laptop, blackberry, or another such "I'll get back to you on that" device. Don't blame her; she is disconnected from data thatĺs locked away on a wired network. What if she could launch her mobile BPM application, get to her specific dashboard, and give you the latest information that you need? She'd be more likely to meet your expectations, and close the deal.
Mobile BPM is essential for business. It is not about following the latest trend. You have a vital business need to empower your field operations, while maintaining process and data integrity throughout your business ecosystem. Today, there is an ever-shrinking margin for the haphazard routine of ad-hoc enterprise interactions, emails, and random phone calls.