Data has never been more plentiful and available. Unfortunately, having access
to data is not the same as effectively using it. Users with the opportunity to
analyze more data are often overwhelmed and frustrated by the amount of effort
required to make sense of it all. Most organizations today use tools that were
developed for much simpler times. These applications fail to present information
clearly to business users when there are multiple dimensions of data to integrate
into a decision.
Data in high-level summaries - such as in simple dashboards - is presented
in a rigid fashion and does not provide explanations of "why" results
are as they appear. The drill-downs to detailed reports and associated search
tools generate simple row and column views that have become long (or longer)
lists with text or numbers displayed out of context. More often than not, knowledge
workers are unable to find answers to their questions through these systems
alone.
The traditional means of generating reports and dashboards need to be extended
to help knowledge users answer the complex questions that affect organizational
performance. New solutions are required to keep pace with growing business complexity.
Introducing Interactive Visual Analysis
A new generation of business intelligence capabilities is emerging. Interactive
Visual Analysis is a game change on how data is being used in business. Through
intuitive and interactive visual interfaces, subject matter experts can become
data analysts, applying their experience to quickly understand the meaning and
importance of data in making better decisions.
These interactive visual analysis applications - often referred to as visualizations
or dashboards - are helping to identify opportunities and threats faster, to
optimize resource allocation, and to increase the rate of innovation to bring
new capabilities to market. Knowledge workers use these interactive metaphors
to identify and solve business problems that require sophisticated analysis
of multidimensional data.
With Interactive Visual Analysis, organizations reduce reporting costs, make
better decisions and increase the overall competitiveness of the company.
How is Interactive Visual Analysis Different?
Applications with an intuitive, visual workspace can represent business information
in more meaningful ways. By presenting information as interactive pictures,
visualizations can combine data from multiple reports into easily digestible
formats. Users can select data elements, filters, highlighting, and display
options to change data perspectives - from high-level overviews down to the
lowest levels of detail. Leveraging the human ability to recognize patterns,
Interactive Visual Analysis uses time-based Gantt charts, bubble charts, heat
maps and newer visual metaphors to aid users in understanding information.
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