Untitled Document
The full promise of BI
The confluence of recessionary forces, stalled innovation and increased maintenance
charges from many on-premise software vendors has invigorated the Software-as-a-Service
(SaaS) marketplace. Over the last two to three years, on-demand reporting and
analysis solutions have experienced increased adoption for several reasons.
Mid-sized companies can't justify the cost of a full-blown business intelligence
(BI) solution, and even the largest organizations have been disillusioned by
the time it takes to deliver results to end users. Organizations across the
board are being challenged to do more with less and are looking for greater
simplicity, flexibility and agility in their BI solutions.
A new option available to line of business managers and IT professionals is
on-demand business analytics (BA). By removing the expensive, complex, and time-consuming
aspects of BI and providing secure access over the Internet, on-demand BA eliminates
the need to make significant upfront data center investments in additional hardware,
and reduces the backlog for new reports and analysis that would previously consume
IT resources.
Because on-demand BA is "in the cloud," it represents a radical new
value proposition by making business intelligence affordable, secure, and scalable
to more people than ever before. On-demand BA has the potential to deliver the
value of business intelligence to everyone and fulfill the long held promise
of "pervasive" BI.
Delivering actionable business intelligence with on-demand BA
On-demand BA provides a flexible business intelligence platform that can help
organizations realize their BI objectives and eliminate reporting bottlenecks.
Unlike traditional approaches designed to be used by analysts who run data analysis
on behalf of decision-makers, on-demand BA puts analytic tools in the hands
of a wide range of users, providing visibility into relevant, up-to-date information
that supports decision-making for the situation at hand.
For example, if a report shows sales are trending lower than expected, business
users need to be able to uncover the underlying issues easily, by getting answers
to questions such as:
- Is the problem with one product line, or certain regions?
- What is different between underperforming products or regions versus other
combinations that are performing well?
- Is there a related problem with sales headcount, marketing campaigns, inventory
or something else?
-1-